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Kerala Tourism will help Madhya Pradesh in implementation of its successful ‘Responsible Tourism’ model in the Central Indian state.

A pact for the same has been signed by Rani George, Secretary Tourism, Government of Kerala, and Faiz Ahmed Kidwai, Principal Secretary to CM and Tourism Department, Government of Madhya Pradesh.

As per the agreement, the Responsible Tourism Mission will be the implementing agency for Kerala and the Madhya Pradesh Tourism Board will be the implementing agency for Madhya Pradesh. Rupesh Kumar K, State RT Mission Coordinator, will be the Nodal Officer for Kerala and Dr Manoj Kumar Singh, Director Madhya Pradesh Tourism Board, will be the Nodal Officer for Madhya Pradesh.

The agreement is valid up to 2022. As per the agreement, the Kerala Tourism will help MP in the following areas:-

-- For implementation of Responsible Tourism in Madhya Pradesh.

-- Preparation of a Master Plan for Responsible Tourism with focus on destinations.

-- Mapping of potential RT Project having appropriate provisions for sustainable livelihood along with creating database for the same.

-- Assist in preparation of classification guidelines of Hotels, Resorts and Home Stays

-- Formation of Cultural forum and experiential tour packages.

-- Training for Community Tour Leaders/Guides

RT Mission activities has changed the face of Kerala Tourism and strengthened local community involvement in tourism. RT Mission has more than 17000 registered units under various categories which can be directly or indirectly linked with tourism and around one lakh beneficiaries across the southern state.

The units under RT Mission together generated Rs 28 crore from Tourism sector in the last two and half years. The activities of RT Mission are well appreciated at the international level as model responsible tourism practices/activities and recognised by various national and international awards including WTM Gold awards and PATA Award for Women Empowerment.

“Activities of Responsible Tourism Mission in Kerala is the best example for participatory approach in Tourism sector. It is a proud moment that Madhya Pradesh is starting Responsible Tourism with the guidance and support of Kerala Tourism through Responsible Tourism Mission,” said Minister for Tourism Kadakampally Surendran.

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