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“Many people think that food, if it's ayurvedic, won't be tasty,” said Prof. Tanuja Nesari, Director of All India Institute of Ayurveda, “However, ayurvedic food is not only healthy but also tastes great. There is a need to emphasize that Ayurvedic food can be both nutritious and flavorful and address the misconception that health-oriented food might lack taste.”

Prof. Tanuja Nesari was speaking during the session on "Revolutionizing Nutrition: Ayush Food Innovations for a Sustainable World," organized by the Ministry of Ayush as part of World Food India 2024 at Bharat Mandapam, Pragati Maidan, New Delhi on Friday. The session focused on how Ayurvedic principles and products can be adapted to modern nutritional needs while retaining their ancient therapeutic benefits.

Industry leaders, policymakers, researchers, and innovative startups got together to explore the vast potential of Ayush foods and nutraceuticals from a global market perspective as part of the session. 

Dr Anupam Srivastava, Professor & Head of the Department of Rasashastra & Bhaishjya Kalpana, National Institute of Ayurveda (NIA) emphasized the role of Ayurveda in ensuring food security. “Ayush food innovations are necessary for a sustainable world. Ayurveda Ahara with its benefits, various categories and the regulatory requirements is on the way to revolutionizing nutrition,” he said.

Speakers like Viral Tiwari, Co-Founder, Nuskha Kitchen; Ashish Dixit, Head Regulatory Affairs, Dabur; Dr Manish Pande, Director & Head of Project Analysis and Documentation Division (PAD Division), Quality Council of India (QCI); and Dr Sonali Mohan, VP - R&D & BD (North), Avesthagen, also spoke on various topics including, startup growth, international market expansion, and the science behind Ayush-based nutrition.

The session helped the stakeholders, especially, startups gain multifaceted insights into the innovations happening around Ayurveda Aahar. It also provided an opportunity to explore innovations and expand the global market for Ayush practices by shedding light on strategies for market expansion, enhancing quality standards, and leveraging collaboration for international success.

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