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Special media programs and outreach activities have been arranged for the International Day of Yoga 2024 celebrations on June 21. The programs and events are being jointly organised by the Ministry of Information & Broadcasting (I&B) and the Ministry of AYUSH. 

The objective of the programs is to create awareness about the Common Yoga Protocol (CYP) along with the benefits of practising Yoga. Media units involved in this include the Press Information Bureau, Prasar Bharati, New Media Wing, and others.

Public Service Broadcaster, Prasar Bharati would be broadcasting and telecasting different programs through Doordarshan (DD)/All India Radio (AIR) Network. Doordarshan would be broadcasting programmes/interviews with Yoga experts along with telecasting special LIVE morning shows.

Akashvani will broadcast programmes to promote Yoga as a way of life and for the overall wellness of people, in collaboration with ‘Morarji Desai National Institute of Yoga. The Ministry of AYUSH has prepared a ‘Yoga Geet’ which would be shared across all media platforms.

To encourage private media participation in spreading the benefits of Yoga, the I&B Ministry had constituted the Antarashtriya Yoga Diwas Media Samman (AYDMS) in June last year for recognizing the contribution of Media Houses/Companies in Print, TV and Radio in spreading the message of Yoga.

The award categories include ‘Best Media Coverage in Yoga in Newspaper’, ‘Best Media Coverage in Yoga in Electronic Media (TV)’ and ‘Best Media Coverage in Yoga in Electronic Media (Radio)’. The Awards for this year, along with the awards of last year, would be presented at a later date after the completion of this year’s celebrations. 

The New Media Wing (NMW) would be conducting activities like ‘Yoga with Family’ contest through I&B Ministry's social media accounts as a challenge for families to do Yoga together and upload reels using the Yoga Geet.  A ‘Yoga Quiz - Guess the Aasan’ will also be organised. An IDY 2024 Podcast will also be released.

 

Apart from this, various Media Units and Organizations of Ministry of I&B will organise sessions/workshops on yoga as a run-up to IDY. Yoga camps, seminars, etc., will also be conducted this year to promote yoga and wellness among the employees. In 2023, the estimated participation in International Day of Yoga celebrations was 23.4 crore. The ministries are aiming for a bigger participation this year. 

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