SARVA, an Indian yoga startup, witnesses a host of celebrity investors

SARVA is a yoga and wellness startup founded by yogi-turned-entreprenuer Sarvesh Shashi in 2016. Today it boasts of an illustrious list of global investors like Hollywood icon Jennifer Lopez, American baseball shortstop Alex Rodriguez, and branded fitness platform Zumba.

Bollywood investors backing the firm include Malaika Arora, Shahid Kapoor and wife Mira Kapoor.

David Giampaolo, Chief Executive of Pi Capital; Mark Mastrov, Founder of 24 Hour Fitness Worldwide; Bill Roedy, Former Chairman & CEO of MTV Networks are among the other marquee investors to have backed the Indian startup.

With many investors at hand, SARVA is looking forward to combat global epidemics like stress, anxiety, depression, sleeplessness, and obesity.

“My personal journey with fitness and wellness began over two decades ago when I was a fresh-faced teenager,” said actor and fitness icon Shahid Kapoor, commenting on the latest investment. “Over the years, I’ve witnessed the benefits of fitness and holistic living first-hand so when I met Sarvesh, we could instantly connect to his vision for SARVA.”

SARVA currently has multiple studios across Mumbai, Delhi, and Bengaluru. By 2022, the startup aims to expand its base to have 500 brick-and-mortar studios. The yoga brand is also betting big on its soon-to-be-launched bouquet of digital offerings in the mindfulness music, guided meditation, and interactive fitness space – a plan that aligns with Mira Kapoor’s idea of conscious living through food, lifestyle and wellness.

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