Global Ayurveda market sees rapid growth, to hit $17 billion by 2028

The Ayurveda market is experiencing remarkable growth and garnering the attention of investors and key players on a global scale. This ancient system of medicine, with historical roots in the Indian subcontinent, has seen widespread adoption as a complementary or alternative medicine, not only in India but also in countries around the world.

According to market projections, the Global Ayurveda market is set to witness substantial expansion in the forecast period between 2023 and 2031. Notably, in 2022, the market showed steady progress, setting the stage for the significant growth that lies ahead.

The size of the global Ayurveda market was valued at a substantial USD 7,965.3 million in 2022. Industry experts and analysts anticipate an impressive Compound Annual Growth Rate (CAGR) of 13.35% during the forecast period, leading to an estimated market value of USD 16,891.5 million by 2028.

In India, Ayurveda remains the cornerstone of traditional medicine, with around 75% of the population using some form of Ayurvedic remedies. The versatility of Ayurvedic herbs has led to their application in various areas, such as skin care, mental health, hair care, general healthcare, liver disorders, and immune system functioning, among others.

The growth of the Ayurveda market has caught the attention of investors and industry leaders globally. With the increasing demand for natural and holistic health solutions, investments in Ayurvedic products and services are gaining momentum. The market's potential for significant returns on investment is spurring both domestic and international interest.

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