The University Grants Commission (UGC) has directed its affiliated higher educational institutes (HEIs) to promote the scientific uses of Ayurveda as part of observing 'Ayurveda Day' on October 23.

Ayurveda Day is celebrated every year to bolster Ayurveda and its effective methodology for the effective treatment of various diseases. This year’s theme is ‘Har Din, Har Ghar Ayurveda’ (Ayurveda Everyday, Ayurveda Everywhere).

In a circular issued to the HEIs, the UGC exhorted the institutes to promote Ayurveda by creating ‘Jan Sandesh, Jan Bhagidari, and Jan Aandolan for Jan Arogya’ of the people through various events and activities.

The Ayush Ministry has planned a series of events from September 12 to October 23 under the banner ‘Azadi Ka Amrit Mahotsav’ to celebrate the occasion. The All-India Institute of Ayurveda (AIIA) is the Nodal Organization for the events.

The first event ‘Ayurveda for Holistic Health’ was held from September 12 to 18, followed by ‘Ayurveda for Millenials’ (September 19 to 25), ‘Ayurveda Aahar’ (September 26 to October 2) and ‘Ayurveda for Senior Citizens’ (October 3 to 9).

Currently, the ‘Ayurveda for Mental Wellbeing’ is underway (Oct 9 to 16). The programmes will conclude with the ‘Ayurveda-Sharing of Experience’ event scheduled from October 17 to 23.