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The global traditional medicine market is valued at $178.46 billion in 2023, and it is expected to reach $333.26 billion by 2031, according to a report by research firm InsightAce Analytic. It expects the market to grow at a CAGR of 8.35% during the forecast period of 2024-2031. 

The global traditional medicine market has strong growth potential over the coming years driven mainly by the growing acceptance of traditional medicine practices in developed regions. Increased consumer focus on natural and plant-based remedies, along with rising healthcare costs, are expected to push consumers towards lower-cost traditional therapies. 

Consumers are now well-informed about the side effects of allopathic medications and are looking for natural remedies to treat ailments. Government investments and rising awareness are other drivers for market growth.

However, the lack of scientific evidence as well as clinical trials is significantly restraining the growth of the global traditional medicine market. While traditional medicine practices have been used for centuries, the absence of rigorous scientific validation and reported health outcomes remains a major roadblock.

Ayurveda is one of the foremost sectors witnessing growth in the traditional medicine market. It has its roots in ancient Indian medicine and focuses on balancing the three doshas - vata, pitta, and kapha - through herbs, meditation, and yoga. It treats illness by promoting good health and preventing disease rather than combating pathogens.

Traditional Latino, African, and Middle Eastern therapies also exhibit high potential but require more scientific validation and standardization, the report says. 

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