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Dubai 22 April 2018: In a bid to improve the tourism sector, Tourism Malaysia in conjunction with the Arabian Travel Market (ATM), Dubai – UAE has unveiled a campaign that will see over 36 million tourists visiting Malaysia and with tourist receipts reaching RM168 billion in 2020.

Dubbed Visit Malaysia 2020, the campaign was officially launched by Datuk Mirza Mohammad Taiyab, the Director-General, Tourism Malaysia. The launch was a colourful event to unveil the campaign’s logo, which portrays Malaysia’s treasured flora and fauna.

Speaking during the launch, Datuk Mirza said: “This year, Malaysia brings to ATM 2018 the many wonderful and diverse offerings of our country at Sheikh Said Hall No 3, Stand No. AS2220. The Malaysia Pavilion theme is Ethnic Revival, featuring elements of Malaysian Culture infused with a modern approach.”

He added: “Being one of the world’s largest travel meet, ATM is an excellent platform to strengthen our presence in this market. This year’s ATM provides a great opportunity for Malaysia to make several new announcements that will positively impact our promotion efforts here and subsequently echo in other parts of the world”.

He explained that the objective of the campaign is to promote Malaysia as a top-of-mind destination, thus adopting the “Travel, Enjoy and Respect” tagline in affiliation with the World Tourism Organization’s movement to raise awareness on how tourists can become catalysts for sustainable development and responsible tourism.

As part of the campaign, Tourism Malaysia intends to collaborate with some Middle Eastern airlines such as Emirates, Etihad Airways and Mahan Air to boost arrivals from this market.

Other initiatives that Malaysia introduced to the market include the Muslim travel guide to Penang by Halal Penang and a Malaysia Destination brochure by Explore the Wonders. Meanwhile, Tourism Selangor also launched a special Arabic Tourist Handbook, as well as Media Hub International launched the 6th edition of “Malaysia Travel Guide” in Arabic Language.

Last year, Malaysia was named the Best Muslim Travel Destination 2017 by Mastercard & Crescent Ratings 2017 Global Muslim Travel Index.  Malaysia was also listed as the country with the Best Healthcare in the World 2017 by internationalliving.com.

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