Raising Awareness on MSME Opportunities for Ayurveda-based Startups


The need for a strong policy-supported ecosystem to promote startups and Micro, Small and Medium Enterprises (MSMEs), particularly in traditional medicine and wellness sectors, was highlighted by MSME Joint Director Dr. R. K. Bharti in his keynote address. He was speaking at the Awareness Programme on MSME Opportunities for Ayurveda-based Startups on its New Delhi campus.

The programme was organised by All India Institute of Ayurveda (AIIA), through its startup incubation centre, Incubation Centre for Ayurveda Innovation and Entrepreneurship (AIIA–iCAINE) in collaboration with the MSME–Development and Facilitation Office, Government of India  to mark the National Startup Day 2026 on January 16.

Policymakers, academic leaders, startup enablers, and aspiring entrepreneurs deliberated on strengthening the MSME and startup ecosystem, with focus on Ayurveda and integrative health innovations.

The sessions highlighted government support schemes, institutional mechanisms for innovation, intellectual property protection, certification and standardisation requirements, and financial mechanisms essential for early-stage startups.

Prof. Manjusha Rajagopala shared the academic and institutional perspective on fostering innovation and entrepreneurship within Ayurveda institutions.

The event reaffirmed AIIA–iCAINE’s commitment to nurturing a robust, innovation-driven startup ecosystem rooted in Ayurveda, aligned with national priorities for entrepreneurship, MSME growth, and sustainable healthcare solutions. Recognised as a Host Institute by the Ministry of MSME, Government of India, AIIA–iCAINE continues to empower innovators by providing a structured platform to transform ideas into impactful enterprises.


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