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Inaugurating the 8th Foundation Day celebrations of the All India Institute of Ayurveda (AIIA) in New Delhi on Wednesday, President Droupadi Murmu highlighted that some individuals betray others and misuse their money by promoting fake medicines and misleading advertisements. Calling for strict action against such people, the President noted that there is a need for qualified Ayurvedic doctors in the country so that people do not have to consult illiterate practitioners. The President also emphasized the need to improve the infrastructure for research and development for continuous progress in the field.

Emphasizing the need to encourage youth to establish enterprises in the Ayurveda sector to increase the availability of traditional medicines across the country, President Murmu mentioned that over the past few years, there has been an increase in the number of students enrolling in Ayurvedic colleges. She expressed confidence that in the coming days, there will be a significant increase in the number of Ayurvedic doctors. She lauded AIIA for having an incubation centre for innovation and entrepreneurship that aims to build the capacity of young innovators and entrepreneurs and has helped establish 50 startups.

In related news, the Ministry of Ayush has issued a notice stating that advertising Ayurveda drugs with claims of "miraculous" cures or guaranteed results is prohibited. The move aims to curb misleading promotions and ensure that advertising of such traditional medicines adheres to regulatory guidelines. “It is illegal to advertise ASU&H drugs claiming miraculous or supernatural effects for the treatment of diseases. Such advertisements can mislead and endanger public health by promoting unverified or false claims," the ministry said in the notice. 

The Ministry of Ayush has emphasised that Ayurvedic, Siddha, and Unani (ASU) drugs containing Schedule E1 substances must only be taken under a licensed medical practitioner's supervision. Drug labels must include warnings in both Hindi and English, cautioning against unsupervised use. “General public is advised to use such medications only after consultations with registered medical practitioners/doctors of concerned Ayush systems," the ministry said.

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