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To facilitate structured online access to Ayush medicines and wellness products across the country, the Ministry of Ayush signed a Memorandum of Understanding (MoU) between the Ayush Export Promotion Council (AYUSHEXCIL) and Zepto Limited (Ltd)  on January 28. It aims to strengthen digital discovery while ensuring quality compliance and consumer trust in traditional healthcare products.

Addressing the gathering through a video message, Union Ayush Minister, Prataprao Jadhav, said that innovation-driven Indian startups are playing a critical role in improving last-mile access to trusted wellness products. He emphasised that partnerships with credible digital platforms such as Zepto demonstrate how technology can be responsibly leveraged at scale to connect India’s rich AYUSH heritage with modern, transparent, and convenient distribution channels nationwide.

He said the collaboration aligns with Prime Minister i Narendra Modi’s vision to integrate India’s traditional knowledge systems with modern digital infrastructure. He highlighted that such initiatives empower consumers with informed choices while opening new market opportunities for AYUSH manufacturers, without compromising on quality, safety, or regulatory standards.

The MoU was signed in the presence of Vaidya Rajesh Kotecha, Secretary, Ministry of Ayush, and executed by Anurag Sharma, Chairman, AYUSHEXCIL, and Kaivalya Vohra, co-founder and CEO, Zepto.

Anurag Sharma, Chairman, AYUSHEXCIL, said that the partnership creates a structured pathway for AYUSH manufacturers, particularly MSMEs, to reach digital consumers.

Kaivalya Vohra said that under the collaboration, Zepto will host a dedicated AYUSH storefront to help consumers discover verified AYUSH products with greater clarity and confidence.

Key Features of the MoU:

• Creation of a dedicated AYUSH storefront on Zepto.
• Promotion of compliance with the AYUSH Quality Mark (AQM.
• Identification and recommendation of eligible AYUSH manufacturers by AYUSHEXCIL, with focus on MSMEs, for digital onboarding.
• Joint consumer awareness initiatives aimed at promoting authentic information and responsible usage of AYUSH products.
• Collaboration on the development and hosting of credible educational content on AYUSH systems, validated by AYUSHEXCIL and disseminated through Zepto’s platform.

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