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Barcelona-based fashion and fragrance business, Puig announced a minority investment in Kama Ayurveda, the ayurvedic brand of beauty and personal care products. As part of its investment, Puig will infuse approximately INR 100 crore into Kama Ayurveda to further the company’s domestic and international expansion, as well as have the option to further increase its stake in the years ahead. This partnership took place seventeen years after Kama Ayurveda took form in 2002. Puig holds brands like Nina Ricci, Carolina Herrera and Jean Paul Gaultier in its portfolio. With this investment Puig enters an emerging market with vast growth opportunity for beauty and personal care products, as well as fragrances.

Kama Ayurveda, one of India’s luxury Ayurveda beauty companies,  was founded in 2002 by Vivek Sahni, Dave Chang, Rajshri Pathy and Vikram Goyal. The idea was to work with an ancient stream of science that uses natural resources such as herbs and age-old formulations for everything—from health to beauty. The company’s offerings are rooted in the ancient Indian medical science of Ayurveda, which fosters the harmony of physical, emotional, spiritual and mental state for holistic wellbeing. Kama Ayurveda’s philosophy and products have won an avid and loyal following in the domestic and international markets.

Kama Ayurveda currently operates 52 stand-alone and shop in shop retail outlets across India, and has a strong on-line presence as well. The partnership between Puig and Kama Ayurveda will leverage Puig’s strong global presence to support further expansion of Kama Ayurveda into global markets. In addition, Kama gains access to Puig’s expertise and resources in brand building, technology, skincare and scent.

“The partnership will enable us to offer Kama Ayurveda’s authentic Ayurvedic, plant-based, beauty and personal care products to a wide audience, a perspective that is in keeping with our commitment to sustainable, responsible business models. I wish to express my admiration for Vivek Sahni’s creativity and innovation in developing Kama Ayurveda, a brand which has deservedly earned the loyalty of India’s discerning beauty consumers,” said Marc Puig, Chairman and CEO

“The ayurvedic beauty industry is on a fast-paced growth trajectory and this partnership with Puig will accelerate our growth both on the domestic front and globally. Puig has an impressive track record in building global brands and we look forward to their strategic support and guidance for our next leg of growth, as we, too, become a global brand. ” shared Vivek Sahni, co-founder and CEO, Kama Ayurveda.

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