ITB Berlin 2018: Next Agenda to focus on Medical Tourism

With a five per cent increase in business volume compared to last year ITB Berlin 2018 is showcasing that the international travel industry is well on course for a record year. At the conclusion of the event, the global travel industry presented itself in good health and in an optimistic mood. The results of the five-day exhibition on the Berlin Exhibition Grounds confirmed its role as a reliable economic indicator and forward-looking trendsetter. With around 110,000 trade visitors from Germany and abroad, ITB Berlin was able to reaffirm its standing as the World’s Leading Travel Trade Show. Despite the warm spring weather around 60,000 members of the general public flocked to the display halls on the weekend to find out about the wide range of information available from exhibitors. The ITB Berlin Convention, which examined current issues such as overtourism and digitalization, also underlined its role as the global travel industry’s leading think tank.

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