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Following the Supreme Court’s order emphasising the need for a centralized dashboard for monitoring and publishing data related to misleading advertisements and adverse drug reactions, the central government has launched the Ayush Suraksha Portal to ensure accountability and transparency across the Ayush sector. 

Union Minister of State (Independent Charge), Ministry of Ayush, Prataprao Jadhav launched the portal during a press briefing at Ayush Bhawan, New Delhi, on Friday. “The goal is to empower citizens and professionals alike to become active participants in safeguarding the integrity of Ayush systems. The Ayush Suraksha Portal will serve as a vigilant watchtower against misleading advertisements and ensure that only safe and credible products reach the people,” the minister stated. 

It was on July 30, 2024, that the Supreme Court, in response to a writ petition, directed the Union of India to ensure that a system is established to allow State Licensing Authorities to report complaints, share inter-state referrals, and update the status of actions taken, and set the deadline for the same as June 2025. 

The portal, developed with the technical support of the Central Council for Research in Siddha (CCRS) and aligned with the National Pharmacovigilance Program, allows consumers, healthcare professionals, and regulatory authorities to report and monitor misleading advertisements and adverse drug reactions through a seamless digital process. 

“The portal facilitates real-time monitoring, systematic analysis, and coordinated action on misleading advertisements and adverse drug reactions by integrating data from State Licensing Authorities, national pharmacovigilance centres, and key regulatory stakeholders. Any citizen can directly report misleading ads or ADRs via the portal,” said Vaidya Rajesh Kotecha, Secretary, Ministry of Ayush.

With the launch of this portal, the Ministry of Ayush now has a centralised and accessible dashboard of reported cases, enabling real-time tracking, swift regulatory action, and detailed data analysis. The system also ensures that citizens have a direct channel to voice their concerns, with transparent visibility into the action taken on their reports.

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