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The best of India’s traditional healthcare heritage showcased by the Ministry of Ayush is drawing crowd at the 44th India International Trade Fair (IITF) 2025 that commenced in Bharat Mandapam, Pragati Maidan, New Delhi on November 14 and opened to public on November 19. Exhibitors, buyers, and visitors from across India and abroad are keenly exploring holistic wellness solutions rooted in Ayurveda, Yoga, Naturopathy an Unani.

The theme of this edition ‘Ek Bharat Shreshtha Bharat,’ highlights the nation’s cultural unity, economic strength, and technological growth. The thematic stalls in the Ayush Pavilion is a big hit with visitors.

Each stall highlights a distinct aspect of Ayush health systems—ranging from digital diagnostics and dietary demonstrations to interactive games and expert consultations. The pavilion is designed to engage visitors of all age groups through participatory activities, live demos, and educational sessions.

The All-India Institute of Ayurveda (AIIA), which is highlighting Ayurveda-based dietary practices through a detailed presentation of functional food products and their therapeutic benefits is a central attraction. The Ragi Nachos, Sunthyadi Laddoo, Ragi–Urad Laddoo, Mudga Soup Premix and Yavadi Saktu, all prepared in accordance with classical Ayurvedic principles have many takers. Experts explain how these preparations support improved nutrition, especially in areas such as anaemia management, immune system enhancement and digestive wellness. Educational booklets of recipes, preparation methods and information on the role of traditional grains, herbs and spices in strengthening the body’s natural resilience are distributed.

The display of The National Institute of Ayurveda (NIA) aligns with the ‘Ayush Food’ theme. The institute is presenting a range of Sattvic dietary products including Triphala Jam, Rejuvenating Granules and Ragi Biscuits, along with personal care items such as Aloe Vera Gel, Lip Balm and Foot Cream made using authentic Ayurvedic ingredients. Faculty members explain how Sattvic food principles contribute to mental clarity, balanced energy levels and long-term well-being. The stall also features information brochures that help visitors understand how simple dietary modifications based on Ayurveda can be integrated into everyday life.

Rashtriya Ayurveda Vidyapeeth (RAV) is showcasing an array of Ayurveda-based nutritional products under the Ayush Aahar theme, featuring Poshak Cookies (Til, Ajwain and Jeera), Annie Bread, Jeetayu Tea, Enppy Drink and Full Moon Chocolate, which highlight the integration of Ayurvedic principles into daily diet. To engage visitors, RAV is also conducting a Millet Quiz that raises awareness of the benefits of millets in Ayurveda. It attracts students, families, and international visitors.

The Morarji Desai National Institute of Yoga (MDNIY) conducts yoga-based demonstrations and educational activities. The institute is offering guided sessions on the Common Yoga Protocol, rhythmic yoga demonstrations, interactive yoga quizzes and short “Y-Break” practices designed specifically for working individuals who seek quick relaxation techniques during their daily schedule. Through these activities, MDNIY aims to help visitors experience how simple yoga practices can be seamlessly incorporated into modern lifestyles to reduce stress, enhance focus and improve flexibility.

The National Institute of Sowa-Rigpa offers visitors insights into the ancient healing traditions of the Himalayan region. The stall features detailed information on Sowa-Rigpa diet, therapeutic regimen and herbal formulations. The institute is providing around 40 free consultations daily, with practitioners offering personalised guidance based on classical Sowa-Rigpa texts. The interaction has given visitors a unique opportunity to understand a system of medicine that emphasizes harmony with nature through diet, behavior and herbal therapies.

The Central Council for Research in Yoga & Naturopathy (CCRYN) showcases a range of activities focused on naturopathy-based nutrition and wellness. The stall features Ayush Aahar displays in both physical and digital formats, including documentaries and AV content. CCRYN is also distributing IEC material to familiarise visitors with naturopathy and yoga practices. Visitors can sample traditional naturopathy-inspired snacks such as Til Laddoo, Groundnut-Til Laddoo, Makhana Laddoo and Millet Namkeen, which demonstrate simple, wholesome dietary options recommended in classical naturopathy texts.

Unani section attracts crowd with traditional foods, digital mizaj assessment and free consultations while Siddha systems highlight preventive health and nutritious foods like hibiscus tea and panchamutti kanji. National Medicinal Plants Board distributes medicinal saplings under Atal Ayush Mahotsav to promote herbal awareness while Ayush Start-Ups feature  innovative wellness products, boosting entrepreneurship at IITF 2025

Institutes from across Ayush systems are participating in the pavilion. The exhibition will run through November 27.

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