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The ‘Desh Ka Prakriti Parikshan Abhiyan’, launched by Prime Minister Narendra Modi on 29 October 2024, coinciding with the 9th Ayurveda Day celebrations, aims to set several Guinness World Records, including:

• The largest online photo album of Prakriti certificates
• The most pledges for a health campaign.
• The largest video album sharing health campaign messages.

This was announced during a press briefing on Friday at the National Media Center held by the Ministry of Ayush presided by Union Minister of State (I/C) Prataprao Jadhav. Vaidya Rajesh Kotecha, Secretary of the Ministry of Ayush and Vaidya Jayant Deopujari, Chairman of the National Commission for Indian System of Medicine (NCISM) were present alongside the Union Ayush Minister during the briefing.

‘Desh Ka Prakriti Parikshan Abhiyan’ is led by the Ministry of Ayush and managed by the National Commission for Indian System of Medicine (NCISM) and focuses on identifying an individual’s unique mind-body constitution, or Prakriti. The campaign, a nationwide health awareness initiative, is spearheaded by more than 4,70,000 dedicated volunteers and aims to revolutionize healthcare awareness across India.

Prakriti is the unique mind-body constitution of an individual based on the Ayurvedic principles of Vata, Pitta, and Kapha doshas. This knowledge empowers participants to adapt their lifestyles, diets, and exercise routines for better health and disease prevention.

“The campaign will be a transformative step towards ensuring holistic well-being. This will bring Ayurveda closer to every household, empowering citizens to understand their unique Prakriti and adopt personalized, preventive health practices,” said Prataprao Jadhav, Union Minister of State (I/C).

“Understanding one’s Prakriti and following the lifestyle advisory based on one’s Prakriti may help in enhancing physical and mental health, and may also help in the prevention of various diseases including non-communicable diseases (NCDs). This approach aligns with modern P5 medicine principles—predictive, preventive, personalised, participatory, and precision medicine,” the minister said.

"Understanding one’s Prakriti is a gateway to personalised and preventive healthcare. NCISM, under the Ministry of Ayush, is playing a pivotal role in driving this campaign to every household, ensuring its success through dedicated efforts and innovative strategies,” said Vaidya Rajesh Kotecha, Secretary, Ministry of Ayush.

Citizens are encouraged to participate actively and embrace Ayurveda as a way of life for improved well-being. This campaign marks a significant step in promoting holistic health, fostering a healthier society, and realising the vision of "Ayurveda Innovations for Global Health" which was also the theme of recently concluded 9th Ayurveda Day celebrations across the world.

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