Showcasing its immense potential and unique tourism products, the Kerala Tourism pavilion at the four-day Arabian Travel Market (ATM 2026) expo, has drawn a huge number of visitors from the Middle East and other countries.

Tourism Minister PC Vishnunadh visited the expo on September 17 and interacted with Abdulla Bin Touq Al Marri, Minister of Economy and Tourism, UAE and Abdulla Niyas, Minister for Tourism and Civil Aviation, Maldives.

 Vishnunadh, accompanied by Tourism Secretary Biju K, held meetings with Sudhir Sreedharan, Senior VP, Fly Dubai and officials of Dubai Police Authority.

Vishnunadh said the global event for the inbound and outbound travel industry was a solid platform for Kerala Tourism to showcase its unique and innovative packages globally, especially before the Middle East.

“The Middle East market is significant for the state as the ties between UAE and Keralam have a long history. The stakeholders were able to identify the latest trends and emerging global opportunities,” the Minister said.

UAE is an important market for Keralam with 26255 tourist arrivals recorded in 2025.

Kerala Tourism Pavilion (AS7250) at the expo was built in a 69 sq.m space. With the theme "Green Peace – Yalla Kerala," the pavilion featured hill stations and the verdant landscape of Keralam in the backdrop and display panels.

Three hotels/resorts and three tour operators also participated — Kairali - The Ayurvedic Healing Village; The Elephant Court, Thekkady; Somatheeram Ayurveda Group; Intersight Tours and Travels; Santamonica Tours and Travels and Gateway Malabar Holidays.