Future Group launches ARQA Ayurveda

Ayurveda is an ancient practice, and translates from Sanskrit to mean ‘the sacred knowledge of life.’ It is a 5,000-year-old system of natural healing that has its origins in the Vedic culture of India. Ayurveda has been enjoying a major resurgence in both its native land and throughout the world and is becoming popular with millennials. Providing guidelines on ideal daily and seasonal routines, diet, behaviour and the proper use of our senses, Ayurveda reminds us that health is the balanced and dynamic integration between our environment, body, mind, and spirit.

Foodhall is a premium lifestyle, food superstore by Future Group, and a pure gastronomical delight for connoisseurs with an exhaustive range of products, right from daily essentials and exotic foods, to fresh, premium packaged foods, in international and Indian cuisines. Foodhall recognises the importance of Ayurveda in day to day life and introduces ARQA Ayurveda as a natural extension of the in-house provenance-led spice brand, ARQA.

At ARQA Ayurveda, the ancient wisdom of Ayurveda is merged with the purest ingredients to delicately balance and heal the customer from within. ARQA Ayurveda enables holistic health through ancient principles with a modern twist – Ayurveda made easy. In order to make Ayurvedic principles relevant and approachable for the consumer of today, ARQA Ayurveda identifies three simple objectives one is seeking to achieve in the hustle of modern day life – Detox, Destress and Rejuvenate. With these three targets clearly laid out, ARQA Ayurveda, aims to simplify Ayurveda by offering a goal-oriented approach towards overall well-being. According to the ancient practice of Ayurveda, there are three doshas or life energies that shape the physical and mental health of an individual. Here, the assortment is curated for balancing these three doshas – Vatta, Pitha and Kapha. Depending on the dosha one identifies with, ARQA Ayurveda offers a simplified view of what can be incorporated into one’s diet through easy applications.

The ingredients housed under this new branch have been carefully selected in conjunction with Ayurvedic consultant, Vasudha Rai. Author of the best-selling book ‘Glow – Indian Foods, Recipes and Rituals for Beauty Inside and Out’, Vasudha worked as the Beauty Director for Harper’s Bazaar, Cosmopolitan and Women’s Health.

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