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Jointly organised by the Ministry of Information & Broadcasting (I&B) and the Ministry of AYUSH.

Exploiting the vast potential of the Ayurveda and herbal industry.

Ayurveda Day is observed throughout India to honor Lord Dhanvantari, the deity of Ayurveda. This significant day also aligns with Dhanteras, as individuals seek the

Month-long celebrations have been planned on a pan-India level to sensitize students, farmers, and the public to Ayurveda.

Around 40% of pharmaceutical products today have a natural product basis, and landmark drugs are derived from traditional medicines