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Kerala Tourism has won silver prize again at the ITB Golden City Gate Awards that are billed as the Oscars of tourism. Its latest campaign theme of Ayurveda helped Kerala bag this international recognition.

Kerala Tourism picked up the Das Goldene Stattdor (Golden City Gate) award in the print campaign category for its ongoing Ayurveda campaign. The awards, given every year at the prestigious ITB Berlin fair, are considered to be the ultimate recognition for tourism communications.Kerala Tourism Minister Shri A P Anil Kumar, who was heading the State delegation to the festival, and State Tourism Secretary Shri Suman Billa received the award. This is the fifth time in the last decade that Kerala is netting an award at Berlin. Last year also, Kerala had won the same award for its campaign, `Your Moment is Waiting.’ In a repeat of the previous year, Malaysia won the Gold in the category this time too. In 2011, Kerala won a bronze in TV Commercial category, apart from getting into the roll of honour in 2006 and 2007. “It is another big endorsement to Kerala Tourism’s marketing initiatives that have played a pivotal role over the years to catapult Kerala as a must see destination in the world,” said Shri Anil Kumar. “The award is an acknowledgement of our attempts to provide a glimpse of our rich Ayurveda traditions before the world. It means that we are successful in our campaign to show the world that Kerala is also a destination for wellness, along with its pristine beauty,” felt Shri Suman Billa. The campaign was conceived and carried out by Stark Communications, the creative partner of Kerala Tourism. The awards that recognize the best creative works in the global tourism industry were adjudged by 45 independent expert jurors from the industry.

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