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Cultural sensitivity, effective communication, and proper expectation management are critical to strengthening India's position as a global medical tourism destination, according to a recent study

Leading the charge is Vinmec Healthcare System, the most recognised medical facility among foreigners, with an impressive 67% brand recognition. Vinmec dominates in Hanoi (80%)

The state government has spent ₹532.51 crore in the Ayush sector over the last two years.

An initiative to provide Ayurvedic treatment at the airport to expatriates and foreign tourists

Says the budget proposal to develop 50 destinations in India will go a long way in promoting tourism