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As part of the monsoon campaign, Goa Tourism has also introduced month-wise thematic promotions that will run from June to September 2025. These include: June

A decade of global recognition of Yoga

In a landmark move, the Government of India has officially designated 23rd September as Ayurveda Day, ensuring a consistent annual celebration. This decision, announced via

Previously, Ayurveda Day coincided with Dhanteras, a festival that falls between 15th October and 12th November, making it difficult to plan national and global events.

45% of the beneficiaries are members of the elderly population