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The inaugural edition of FIBO Arabia, a leading international trade exhibition for the health, fitness and wellness industries, was officially opened on October 1 in Riyadh, Saudi Arabia by Naif Al Dossary, advisor to the Deputy Minister of Sports in the Kingdom.

The three-day exhibition being held at the Riyadh Front Exhibition and Conference Center marks a significant milestone in transformation of Saudi Arabia into a global hub for healthy living and sporting excellence.

Organised by RX Arabia under the theme, For a Strong and Healthy Society, FIBO Arabia brings together over 140 international and regional exhibitors, 50 global speakers, and an anticipated 10,500 visitors. 

Naif Al Dossary, alongside senior representatives from RX Arabia, the Ministry of Investment, and the Ministry of Health, visited several of the

regional and international exhibitors, as well as the event’s signature feature zones.

“The inaugural opening of FIBO Arabia marks a new chapter for Saudi Arabia’s wellness economy, driven by innovation, investment, and collaboration across sectors. We are proud to collaborate with government and industry leaders to foster healthier communities across the region,”  Vasyl Zhygalo, Managing Director of RX Middle East and Emerging Markets, said. 

“Aligned with Vision 2030, the show champions an inclusive and holistic approach to health, offering groundbreaking technologies, world-class fitness innovations, and community-driven wellness initiatives. From empowering youth and women to supporting professional development and industry growth, FIBO Arabia is a catalyst for long-term impact and enabling a fitter nation and a stronger, more resilient society.”

One of the flagship sessions on day one, titled “Unlocking the Growth of the Fitness and Wellness Economy in the Kingdom,” provided a comprehensive look at how Vision 2030 is accelerating the sector’s expansion through robust infrastructure and policy reform. 

With a strong focus on inclusion, the session delved into strategies for attracting diverse consumer segments, particularly women, and how tailored facility design, dedicated programming, and the rise of ladies-only gyms are reshaping engagement across the Kingdom. 

For media registration and more information, visit www.fibo-arabia.com.

To register to attend the event, visit https://www.fibo.com/arabia/en-gb/visit/tickets.html. 

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