The 10th Ayurveda Day will be celebrated on September 23 at the All India Institute of Ayurveda (AIIA), Goa. 

Union Minister of State (IC) for Ayush and Union Minister of State for Health & Family Welfare, Prataprao Jadhav highlighted key initiatives planned, during the curtain raiser held at the National Media Centre (NMC), New Delhi, on September 19. 

In his address, the Minister underlined Ayurveda’s potential as a holistic, evidence-based, and environmentally sustainable healthcare system. The theme, Ayurveda for People & Planet,  reflects India’s commitment to advancing Ayurveda as a sustainable, integrative solution for global health and environmental well-being, he said. 

He announced a series of people-centric initiatives by the Ayush Ministry to mark the day. These include awareness campaigns such as “Little Steps to Wellness” for students; “Lead the Mislead” to counter false advertisements, “Ayurveda Aahara for Obesity,” along with programmes on Ayurveda for plant and veterinary health. Focus will be on  “Integrating Cancer Care”; “The Digital Transformation of Ayurveda,” and “Samhita Se Samvad” – a media partnership for promoting planetary wellness as well.

He further informed that investments worth ₹12,850 crore have strengthened Ayurveda’s role in holistic healthcare.

On the occasion, AIIA Director Dr Pradeep Kumar Prajapati, presented details of the upcoming celebration. He said awareness programmes, digital campaigns, inter-ministerial collaborations, National Dhanvantari Ayurveda Awards 2025, and sub-themes covering obesity prevention, cancer awareness, student outreach, animal and plant health, and digital integration would be held. Public participation would be encouraged through initiatives such as “I Support Ayurveda” on MyGov and MyBharat platforms.