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Tanuja Manoj Nesari, Director of All India Institute of Ayurveda (AIIA), has claimed that integrating Ayush principles with agriculture could lead to substantial income increases for farmers. The AIIA director said this whole talking to a prominent English daily in New Delhi. 

“Ayush sector embodies India’s rich cultural heritage. By adopting integrated farming practices, we can double farmers’ incomes while promoting sustainable agricultural techniques,” Tanuja said. 

Noting that Ayush can serve as a backbone for the Indian economy, The AIIA director pointed out the interconnectedness of the Ayush sector with agriculture, pharmaceuticals, and biomedical engineering. “As we strengthen our agricultural base, we also enhance opportunities in the pharmaceutical and health sectors,” she explained.

Ayush is a soft power of India, akin to its art and culture. It serves as a unique selling proposition that cannot be replicated elsewhere and thus presents vast opportunities for international exports. The significant rise in the export of Ayurvedic products, highlights the increasing global demand for natural and holistic health solutions, said Tanuja Nesari. 

“The government aims to foster innovation and entrepreneurship in the health sector, with a target of developing 100 unicorns over the next three years. This initiative is centred around three key areas: Ayurvedic food products, biomedical engineering, and technology integration,” the AIIA director said. 

In addition to tapping into the tremendous opportunities in the international market, job creation is another significant outcome anticipated from this initiative. “Startups inherently generate employment opportunities, particularly for the youth,” pointed out Tanuja Nesari. 

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