‘Need to communicate Ayurveda’s success stories to the people’


One of the greatest challenges Ayurveda faces in the modern era is negating the gross deception cultivated by practitioners of modern medicine whose contemptuous prejudice against all forms of traditional medicine, including Ayurveda, gets widely shared in media platforms under the cover of expert opinion. These detractors enjoy mocking Ayurveda as a disorganized, ineffective, pseudoscience that harms people more than it cures when the truth is the opposite. 


Shattering this deception with truth is what Dr Tanuja Nasari, Director of All India Institute of Ayurveda, aims to do. Speaking at the inaugural ANI Dialogues, Dr Nasari said:


“Ayurveda is an evidence-based medicine. There is standardization, there is quality education and research, and we have an accreditation board. Ayurveda doctors are certified, recognized, and legally accepted. They are doing evidence-based practices.”


An inbuilt perception has been built among people through years of biased reporting. News reports, which daily find space to highlight the wonders of modern medicine, prefer to look aside when it comes to the mistakes it has made and the wrongs it has done. But when it comes to traditional medicine, especially Ayurveda, the same outlets are in a rush to discredit its successes while blowing up its apparent shortcomings. This has to change. 


In Dr. Tanuja Nasari's own words:


“People think that it is not a systemic or prescription-based form of medicine. What is required is to communicate our success stories and research to the people. We have treated over 24 lakh patients since 2018. During COVID the mortality rate was low because traditional medicine was integrated. We distributed 80,000 Ayu-Raksha kits to the Delhi police.”


For some, it is not the efficacy of Ayurveda that they have a problem with, but the notion that there is no serious money to be made. But, this notion is also false. There is a huge demand for Ayurveda, Yoga and other forms of traditional medicine both domestically and globally, and serious money is waiting to be made in this sector. 


Dr Tanuja Nasari says:


“The world is talking about 5P medicines - preventive, promotive, predictive, participatory, and personalized medicines. The size of the Ayush industry has grown eight times. The Ayush-based healthcare and wellness economy is expected to grow to USD 70 billion by 2025. If we can add technology and innovation to traditional medicines, we will lead the world.”


In the end, it is all about breaking prejudices and making the public aware of the truth. While the so-called ‘progressive minds’ are busy spreading outdated ideas of Ayurveda being an elaborate fraud operated by quacks and enabled by superstitious beliefs, real progress has convinced the people about the benefits of this system of medicine and their need to opt for it. The phenomenal growth the sector has witnessed in recent years and the record-breaking growth it is set to achieve in the coming years leads to the evidence-based conclusion that Ayurveda indeed works, and there is nothing that haters can do about it. 



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