After the United Kingdom, France and Germany, it is now the US that is enticed by the God’s own country. Luring a big number of globetrotters, Kerala Tourism is looking across the Atlantic to significantly increase the number of foreign arrivals in the state. Making inroads into the American market three road shows were organised in major cities – in New York, Chicago and Los Angeles.
“An increase in arrivals of visitors from the biggest economy in the world will be a significant factor for the growth of tourism in the state,” said Tourism Minister Shri A P Anilkumar, who was leading the delegation of government and industry representatives from the state. The road show in New York, which witnessed the participation of 58 members from the US travel and tourism trade sector, was also attended by the Minister of State for External Affairs Smt Preneet Kaur and Shri. Dnyaneshwar M Mulay, India’s Consul General in New York. A Mohiniyattom performance too was staged on the occasion to popularize the traditions and culture among the masses.
This is the first time that Kerala Tourism is organising road shows in the States. From 55,741 in 2011, tourist arrivals in Kerala from the US went up to 57,807 last year.
The Kumarakom Lake Resort, RAXA Collective, Intersight Tours & Travels, Kerala.com Travel Division, The Travel Planners, Lotus DMC Pvt Ltd, Easy Tours of India and Ayurvedamana Properties are the industry participants.
