Kerala
Tourism has bagged the prestigious Gold Award of the Pacific Asia Travel
Association (PATA) for 2022 in the Printed Marketing Campaign category, in yet
another recognition of the government’s sustained efforts to position the state
as a major global tourist destination.
Kerala
Tourism Director P.B. Nooh received the award from Liz Ortiguera, CEO, PATA,
and Maria Helena de Senna Fernandez, Director, Macao Government Tourism Office
(MGTO) in a virtual ceremony on Friday.
“PATA Gold
Award comes as a big honour for Kerala Tourism, which has stepped up efforts to
market the state as a major global destination… The award comes shortly after
Time magazine cited Kerala as one of the 50 extraordinary destinations to
explore in 2022,” said Tourism Minister P.A. Mohammed Riyas.
“Our
sustained marketing campaign has already started yielding results as the state
has been witnessing a high footfall of both domestic and international visitors
since the turn of this year,” Riyas added.
“PATA Gold
Award is a huge affirmation of the brilliance of our marketing campaigns when Kerala Tourism is poised to scale greater heights,” said K.S.
Srinivas, Principal Secretary, Tourism.
PATA Gold
Awards, now in its 38th year, recognize the best in marketing, creativity,
and innovation tailored for the Asian-Pacific region and beyond. In tune with
the changing industry trends and innovations, PATA updated the Gold Awards
programme by introducing two new categories, Tourism Destination Resilience
(Global) and Tourism Destination Resilience (Asia Pacific).
In all, 25
individual awards for specific themes were presented.
