The best of India’s traditional healthcare
heritage showcased by the Ministry of Ayush is drawing crowd at the 44th India International
Trade Fair (IITF) 2025 that commenced in Bharat Mandapam, Pragati Maidan, New
Delhi on November 14 and opened to public on November 19. Exhibitors, buyers,
and visitors from across India and abroad are keenly exploring holistic
wellness solutions rooted in Ayurveda, Yoga, Naturopathy an Unani.
The theme of this edition ‘Ek Bharat
Shreshtha Bharat,’ highlights the nation’s cultural unity, economic strength,
and technological growth. The thematic stalls in the Ayush Pavilion is a big
hit with visitors.
Each stall highlights a distinct aspect of
Ayush health systems—ranging from digital diagnostics and dietary
demonstrations to interactive games and expert consultations. The pavilion is
designed to engage visitors of all age groups through participatory activities,
live demos, and educational sessions.
The All-India Institute of Ayurveda (AIIA),
which is highlighting Ayurveda-based dietary practices through a detailed
presentation of functional food products and their therapeutic benefits is a central
attraction. The Ragi Nachos, Sunthyadi Laddoo, Ragi–Urad Laddoo, Mudga Soup
Premix and Yavadi Saktu, all prepared in accordance with classical Ayurvedic
principles have many takers. Experts explain how these preparations support
improved nutrition, especially in areas such as anaemia management, immune
system enhancement and digestive wellness. Educational booklets of recipes,
preparation methods and information on the role of traditional grains, herbs
and spices in strengthening the body’s natural resilience are distributed.
The display of The National Institute of
Ayurveda (NIA) aligns with the ‘Ayush Food’ theme. The institute is presenting
a range of Sattvic dietary products including Triphala Jam, Rejuvenating
Granules and Ragi Biscuits, along with personal care items such as Aloe Vera
Gel, Lip Balm and Foot Cream made using authentic Ayurvedic ingredients.
Faculty members explain how Sattvic food principles contribute to mental
clarity, balanced energy levels and long-term well-being. The stall also
features information brochures that help visitors understand how simple dietary
modifications based on Ayurveda can be integrated into everyday life.
Rashtriya Ayurveda Vidyapeeth (RAV) is
showcasing an array of Ayurveda-based nutritional products under the Ayush
Aahar theme, featuring Poshak Cookies (Til, Ajwain and Jeera), Annie Bread,
Jeetayu Tea, Enppy Drink and Full Moon Chocolate, which highlight the
integration of Ayurvedic principles into daily diet. To engage visitors, RAV is
also conducting a Millet Quiz that raises awareness of the benefits of millets
in Ayurveda. It attracts students, families, and international visitors.
The Morarji Desai National Institute of
Yoga (MDNIY) conducts yoga-based demonstrations and educational activities. The
institute is offering guided sessions on the Common Yoga Protocol, rhythmic
yoga demonstrations, interactive yoga quizzes and short “Y-Break” practices
designed specifically for working individuals who seek quick relaxation
techniques during their daily schedule. Through these activities, MDNIY aims to
help visitors experience how simple yoga practices can be seamlessly
incorporated into modern lifestyles to reduce stress, enhance focus and improve
flexibility.
The National Institute of Sowa-Rigpa offers
visitors insights into the ancient healing traditions of the Himalayan region.
The stall features detailed information on Sowa-Rigpa diet, therapeutic regimen
and herbal formulations. The institute is providing around 40 free
consultations daily, with practitioners offering personalised guidance based on
classical Sowa-Rigpa texts. The interaction has given visitors a unique
opportunity to understand a system of medicine that emphasizes harmony with
nature through diet, behavior and herbal therapies.
The Central Council for Research in Yoga
& Naturopathy (CCRYN) showcases a range of activities focused on
naturopathy-based nutrition and wellness. The stall features Ayush Aahar
displays in both physical and digital formats, including documentaries and AV
content. CCRYN is also distributing IEC material to familiarise visitors with
naturopathy and yoga practices. Visitors can sample traditional
naturopathy-inspired snacks such as Til Laddoo, Groundnut-Til Laddoo, Makhana
Laddoo and Millet Namkeen, which demonstrate simple, wholesome dietary options
recommended in classical naturopathy texts.
Unani section attracts crowd with
traditional foods, digital mizaj assessment and free consultations while Siddha
systems highlight preventive health and nutritious foods like hibiscus tea and
panchamutti kanji. National Medicinal Plants Board distributes medicinal
saplings under Atal Ayush Mahotsav to promote herbal awareness while Ayush
Start-Ups feature innovative wellness
products, boosting entrepreneurship at IITF 2025
Institutes from across Ayush systems are
participating in the pavilion. The exhibition will run through November 27.
