The
partnership between one of the Kingdom’s leading family businesses and
Dubai-based destination management specialist aims to establish a market leader
to bring unique experiences for travellers, increase quality and create
opportunities for Saudis in this vital sector.
Tuesday, 18th
May 2021: On the second day (17 May) of the Arabian Travel Market in Dubai,
Ajlan & Bros Holding Group and Desert Adventures Tourism have announced the
signing of a partnership agreement setting the course to establish a
full-service destination management company in the Kingdom of Saudi
Arabia.
Desert
Adventures Tourism is the first Dubai based destination management company to
announce its plans to extend into the Kingdom in a joint venture with a
well-known Saudi partner.
The two
companies are joining hands with the aspiration to build the leading
destination management company in the Kingdom, based on innovative tourism
products, highest quality of service and unique experiences for travellers.
“Saudi is an
exciting, fast-growing tourism destination that offers the world’s travellers a
diverse, culturally-rich experience, redolent of Arabian mystique and grounded in
authentic Saudi hospitality,” said Fahd Hamidaddin, CEO of the Saudi Tourism
Authority. “Despite the challenges of the past eighteen months we have seen
considerable growth in visitation and spend across many regions of the country
and we are optimistic about the future of tourism in Saudi. This is a great
time to welcome Ajlan & Bros Holding Group and Desert Adventures Tourism to
the Saudi tourism ecosystem and we look forward to collaborating with them, as
well as with our other partners, in bringing new, competitive products and
services to the market.”
Ajlan &
Bros is one of the largest private-sector conglomerates in the Middle East,
with diversified businesses in textiles, real estate, maintenance, logistics, and
entertainment. In line with the Vision 2030 program, the Group has embarked on
a significant diversification program in the Kingdom and the MENA region, which
includes tourism and hospitality sectors.
With its 25
years of experience in destination management in the United Arab Emirates, Jordan,
and Oman, Desert Adventures Tourism has been a partner of choice for many
worldwide tour operators due to its stability, consistency, and ultimately,
quality of service.
During the
virtual signing ceremony, Fahad bin Saad Alajlan, sponsor of tourism and
hospitality of Ajlan & Bros, highlighted: “Ajlan & Bros are
committed to helping realise Saudi Vision 2030 and increasing the prosperity of
the Kingdom of Saudi Arabia. Through this partnership, we will not only become
a market leader in this sector but also create new jobs and support elevating
the Kingdom as a prime tourism destination.”
Peter Payet,
Chief Executive Officer of Desert Adventures Tourism ME, added: “We
are excited to enter into this partnership in the Kingdom of Saudi Arabia. We
believe that combining Ajlan & Bros’ strength and Desert Adventures Tourism
expertise will result in a highly successful venture with a unique tourism
offering of “Saudi by Saudis” and providing highest levels of quality.”
