The state’s first International Ayurveda
& Wellness Conclave is scheduled to be held in the beginning of February in Kozhikode. The Kerala Tourism Department has entrusted the
Ayurveda Promotion Society (APS) Kerala with organising the event. It aims to bring
together key stakeholders from India and abroad to strengthen Kerala’s position
as a world leader in Ayurveda, wellness tourism, and medical value travel.
The conclave has been designed to highlight
the scientific relevance and global importance of Ayurveda while showcasing
Kerala as the premier destination for authentic wellness experiences. The state
has long held a dominant position in medical value travel, traditional Ayurveda
therapies, and yoga-based wellness retreats. This event seeks to build on that
foundation and expand Kerala’s international reach.
The fortnight-long event will be a major
tourism initiative of the present state government, too. Tourism Minister PA
Mohammed Riyaz, a native of Kozhikode considers North Kerala, traditionally
viewed as the cradle of Ayurveda since the 12th century—the ideal venue for
hosting an international wellness gathering.
Extensive
business-to-business networking is expected, with participation from 200 Kerala-based sellers, 200 Indian and international tour operators, 50 yoga
operators, and 50 bloggers, writers, and media representatives. Around 300
buyers and visitors are expected in total. The event includes seminars, exhibitions
and B2B meetings, FAM tours across Kerala and a valedictory in Kovalam.
Renowned institutions including Kottakkal
Arya Vaidya Sala, Thykkat Moosse, Sreedhareeyam, and Sanjeevanam Ayurveda will
participate, along with many of Kerala’s wellness resorts.
The Conclave looks forward to participation
from Ayurveda, Yoga, and Wellness professionals and become part of the Organising
Committee. The conclave represents a landmark in Kerala’s mission to reinforce
its global leadership in authentic Ayurveda and wellness tourism. Those
interested may contact APS Kerala for registration and exhibition details.
Ayurveda and Heath Tourism Magazine is a
media partner for the event.
