{"id":3798,"date":"2020-09-26T15:02:46","date_gmt":"2020-09-26T15:02:46","guid":{"rendered":"https:\/\/ayurvedamagazine.org\/ayurveda-globalization-to-unveil-vast-opportunities-dr-s-sajikumar\/"},"modified":"2020-09-26T15:02:46","modified_gmt":"2020-09-26T15:02:46","slug":"ayurveda-globalization-to-unveil-vast-opportunities-dr-s-sajikumar","status":"publish","type":"post","link":"https:\/\/ayurvedamagazine.org\/?p=3798","title":{"rendered":"Ayurveda globalization to unveil vast opportunities: Dr S Sajikumar"},"content":{"rendered":"

There is a vast growth opportunity for the Ayurveda sector if
\nthe rich potential of the traditional Indian medicinal system could be disseminated
\nglobally by addressing concerns of international society like \u201csafety, efficacy
\nand purity\u201d, Dr S Sajikumar, Chief Physician & MD, Dhathri Ayurveda, said.<\/span><\/p>\n

\u201cEvery challenge is an opportunity \u2026 The global health crisis
\nhas led to much awareness of the preventive cure and Immunity development
\nproperties of Ayurveda among the global audience. It\u2019s projected that the
\nIndian Ayurveda market will witness a four-fold increase in growth in the next
\nfive years, touching one lakh crore by 2025,\u201d the former Chairman, CII-Kerala,
\npointed out.<\/o:p><\/span><\/p>\n

\u201cThe Ayurvedic community has conviction about its efficacy
\nand potential. Now efforts should be made for globalization of Ayurveda\u2026 For
\nthat we need a shared vision of the many stakeholders and make investments in
\nstrategic areas like Research and standards, Quality testing and adequate raw-material
\nsupply. The goal should be to develop Ayurveda globally as a parallel system
\n(along with modern medicine) and not as an alternative one,\u201d Sajikumar added.<\/span><\/p>\n

The topic ‘A<\/span>yurveda Medicine
\nManufacturing: Challenges and Opportunities post Covid-19\u2019 was discussed in
\ndetail during the second episode of the National Webinar Series \u2018AYUSHVICHAR\u2019, organized
\nby the Ayush Valley Foundation in association with the Ayurveda & Health
\nTourism Magazine on Saturday.<\/span><\/p>\n

\u201cThe Covid-19 pandemic has resulted in breaking of the dogma (against traditional
\nmedicine) universally. Now people started believing in immunity and adopting
\nthe \u2018Back to Nature\u2019 strategy. The industry should stay in-tune with changing
\ntimes. For instance, Ayurveda doctors should be more informed and understand
\nmedicinal chemistry or Immunology. The pharmaceutical industry should try new
\nareas products like Immunity diagnostic kits,\u201d observed Dr Hrishikesh Damle, MD
\n& CEO, Atrimed Pharmaceuticals (P) Ltd.<\/o:p><\/span><\/p>\n

Dr Narasimham Jammi, CEO, Jammi Pharmaceuticals, stressed that time is
\nright for making the world aware of the rich potential of Ayurveda and its
\ntreatment scope against a whole lot of diseases. <\/o:p><\/span><\/p>\n

\u201cThe effectiveness of \u2018Rasaaushadi<\/i>\u2019 (mettalo medicine) in treating
\nchronic medical conditions like Liver Cirrhosis should be highlighted. Similarly,
\nthe traditional medicinal system proves more handy in certain areas like Gynecological
\nsolutions or sexual wellness, thanks to it having no side-effects,\u201d he said.<\/o:p><\/span><\/p>\n

However, challenges are many \u2013 standardization, burden of proof, bonafide
\nraw-materials, quality control mechanism, Marketing savvy and Regulatory
\nhurdles for exports among others.<\/o:p><\/span><\/p>\n

The intense parleys discussed how the global regulatory authorities take a
\nbiased approach against the Indian medicinal system which so far restricted its
\nentry into the global market. \u201cFor instance, the FDA regulators wrongly criticized
\nthe Indian medicines, citing presence of heavy metals like Mercury. This without
\nany knowledge of \u2018Rasaaushadi<\/i>\u2019 and its safe treatment procedures. Our
\nauthorities should take measures in proving the safety and efficacy of such
\ntreatment systems through case studies globally,\u201d said Dr Bhaswati
\nBhattacharya, a Fulbright Specialist in Public Health-Integrative Medicine at
\nWeill Cornell Medical College, New York.<\/o:p><\/span><\/p>\n

The webinar was moderated by Dr Madan Thangavelu, noted Genome
\nBiologist from the University of Cambridge, UK, and co-moderated by Dr
\nHarikumar Bhaskaran Nair, Ayurvedic Physician, Research and Co-ordinator, NSS
\nAyurvedic Hospitals.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

There is a vast growth opportunity for the Ayurveda sector if the rich potential of the traditional Indian medicinal system could be disseminated globally by addressing concerns of international society like \u201csafety, efficacy and purity\u201d, Dr S Sajikumar, Chief Physician & MD, Dhathri Ayurveda, said.<\/p>\n","protected":false},"author":1,"featured_media":5273,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,6],"tags":[420,423,549,563,797,936,1120,1125,1130,2198,2535,2875],"class_list":["post-3798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ayurveda","category-ayurveda-stories","tag-ayurveda","tag-ayurveda-health-tourism-magazine","tag-ayush-valley-foundation","tag-ayushvichar","tag-challenges","tag-covid-19","tag-dr-hrishikesh-damle","tag-dr-narasimham-jammi","tag-dr-s-sajikumar","tag-medicine-manufacturing","tag-opportunities","tag-rasaaushadi"],"_links":{"self":[{"href":"https:\/\/ayurvedamagazine.org\/index.php?rest_route=\/wp\/v2\/posts\/3798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ayurvedamagazine.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ayurvedamagazine.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ayurvedamagazine.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ayurvedamagazine.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3798"}],"version-history":[{"count":0,"href":"https:\/\/ayurvedamagazine.org\/index.php?rest_route=\/wp\/v2\/posts\/3798\/revisions"}],"wp:attachment":[{"href":"https:\/\/ayurvedamagazine.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ayurvedamagazine.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ayurvedamagazine.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}