A seminar on ‘Business Potential of Ayurveda in Domestic and International Market’ was conducted by the Ayurveda Drug Manufacturers Association (ADMA) on September 22, 2013 (Sunday) at IMA Hall, Cochin.
The one day seminar was inaugurated by Mr. Balaprasad, Joint Secretary, Department of AYUSH. In his inaugural address, he called upon the players in the Ayurveda industry to work towards adopting innovative marketing techniques to make products available all over the world, at affordable prices. He emphasized the importance of ensuring higher standards of quality in medicine manufacturing.
The one day seminar was inaugurated by Mr. Balaprasad, Joint Secretary, Department of AYUSH. In his inaugural address, he called upon the players in the Ayurveda industry to work towards adopting innovative marketing techniques to make products available all over the world, at affordable prices. He emphasized the importance of ensuring higher standards of quality in medicine manufacturing.
The seminar witnessed the active participation of ADMA officials, Dr. P M Varier(Kottakkal arya Vaidya Sala), M. Chandrakanth Bhanusali (Ayurchem Products), M r . R a n j i t Puranik, Dr. K. Anilkumar (Kerala Ayurveda Ltd.) and Dr.S Sajikumar(Dhatri Ayurveda Hospital).
ADMA envisages that the outcome of the Seminar will help to consolidate various views on important aspects like regulation, standardization, global perspective, etc. Deliberations were focused on a better understanding of the emerging norm for AYUSH formulations within the country and export markets. Active interactions occurred between regulators and industry may benefit a two way dialogue much needed in any sector continually.
