Ayurvedamagazine

Tag: Healthcare

  • Century old Shree Baidyanath to double revenue and foray into US, Europe, Middle East markets

    The country’s largest manufacturer of traditional ayurvedic medicines, the century old Shree Baidyanath Ayurveda Bhawan is aiming to double its revenue to US$ 300 million by 2020. They also have plans to expand their footprint in global market with focus on USA, UK, Germany and Middle East region.

    As of now the global ayurveda medicine market stands at US$ 8-10 billion and USA constitutes a big chunk of the global market. Keeping this in mind the Ayurveda company is extensively targeting the US market. It will export hundreds of Ayush products to USA and is planning to tap the market by wide-reaching distribution channels and different product lines.

    “We have been exporting to the US for several years. The popularity of herbal healthcare products has grown manifold in the country over the years offering lucrative opportunity for Ayurveda company like us to penetrate the market with new offerings and distribution channels,” said Ameve Sharma, president, Shree Baidyanath Ayurved Bhawan.

    Currently the turnover of Baidyanath is US$ 150 million. Of them, 10 per cent comes from export. We are targeting US$ 80 million revenue through exports over next three years from existing US$ 50 million in export revenue, said Sharma.

    ‘Cardiwin’, the first product from the company targeting coronary heart disease got US FDA registration as a food supplement.

    Riding on the increasing demands for herbal products in Europe especially UK and Germany, Baidyanath has drawn up plans to capture both markets.

    Recently Germany which is birthplace of homeopathy drugs has started registration of alternative medicines including Ayurveda. This has offered tremendous opportunity for Indian Ayush companies to get their product registered in the country and market them. Baidyanath is looking to register two Ayurveda products targeting diabetes, rheumatoid arthritis respectively with German FDA.

    In Europe, UK, Bulgaria, Italy are biggest markets for Ayurveda products, said Sharma. “Currently we are exporting to 35 countries including Italy, Germany, France, Netherlands, Latvia, Singapore, Mauritius, Kenya, Seychelles, Greece, Morocco, New Zealand, Bangladesh and Australia. We plan to cover about 40 countries with focus on four countries– USA, Germany, UK, Middle East by 2020,” he said.

    allAyurveda.com, Baidyanath’s online managed marketplace for ayurvedic, organic and natural products and content, will also be launched in the US market by March 2018 with new features to cater to the needs of customers in an effective way. Based on learning in the US market, the online marketplace will be launched in the UK and Middle East markets, said Sharma who is also Director of allAyurveda.com.

    After US and Europe, Middle East is next target of Baidyanath. The UAE, one of the prominent markets in Middle East region is set to become the hub for promoting traditional, complementary and alternative medicines in the region with the country joining hands with India in principle on several plans.

  • First Global Summit on AYUSH & Wellness

    The first International Exhibition and Conference on AYUSH and Wellness sector – AROGYA 2017 concluded in Delhi on 7 December 2017. It was inaugurated in Delhi on December 4 by AYUSH Minister Shripad Yesso Naik and Suresh Prabhu, Minister of Commerce & Industry in the presence of Vaidya Rajesh Kotecha, Secretary, Ministry of AYUSH; Dr. Sanjaya Baru, Secretary General, FICCI and other dignitaries.

    The main theme of the event was “Enhancing the global potential of AYUSH’. It was organised by the Federation of Indian Chambers of Commerce and Industry (FICCI) in collaboration with the Ministry of AYUSH and Ministry of Commerce & Industry and Pharmacueticals Export Promotion Council (Pharmexcil).

    The conference witnessed participation of delegates from India and over 60 countries. More than 250 manufacturers of alternative medicine also showcased their products and services at the exhibition. The event was held in the backdrop of the National Health Policy 2017.

    During the course of the event, Suresh Prabhu, Minister of Commerce & Industry  stressed on mainstreaming the Indian System of Medicine and integrating the AYUSH infrastructure into the healthcare system to tap the maximum potential of AYUSH systems in imparting preventive, promotive and holistic healthcare to the people.

    Talking about the India opportunity, Prabhu said, “The Indian domestic market of AYUSH is estimated to be Rs. 500 crore, while exports amount to Rs. 200 crore. Young entrepreneurs planning a start-up could find a lot of opportunities in holistic healthcare. The government has allowed 100% FDI in AYUSH. The AYUSH industry is expected to grow in double digits and provide direct employment to one million people and indirect employment to 25 million people by 2020. All stakeholders need to pool their resources to harness this vast potential.”

    Shripad Yesso Naik, Minister of State (Independent Charge), Ministry of AYUSH, said, “The patient-centric approach of AYUSH systems holds significant potential for finding solutions to India’s public health challenges. The government has taken many initiatives to popularize alternative systems of medicine. The National AYUSH Mission was started in 2014. An agreement has been signed with WHO to develop benchmarks for Yoga, Ayurveda, Unani and Panchkarma. Five AYUSH information cells have been set up in Israel, Tajikistan, Peru, Russia and Tanzania. The All India Institute of Ayurveda has been established at Delhi.”

    A White Paper “AYUSH for the World” by Frost & Sullivan was launched at the event to offer a roadmap for AYUSH regulations and registration in ASEAN and BIMSTEC countries. It notes that India has the potential to generate 3 million job opportunities. The Indian herbal market is valued at around Rs. 5,000 crore currently, with an annual growth rate of 14%. More than 30,000 branded and 1,500 traditional AYUSH products are available in the country.

    A major highlight of International Arogya 2017 was Indian CEOs’ Roundtable, chaired by Shripad Yesso Naik. The event hosted sessions built around themes like: Enhancing the export potential of AYUSH; Business opportunities in integrative healthcare; Building a brand strategy; Standardization and quality control in AYUSH sector; and workshop on essential herbal raw materials required in AYUSH industry. There was also a meet of international regulators, with regulators from ASEAN and BIMSTEC countries, Canada and Switzerland participating.

    Key objectives of the conferance

    • To showcase the strengths and scientific validation of Indian Systems of Medicine in the global context.
    • To promote and strengthen awareness and interest about AYUSH
    • To facilitate the International promotion, development and recognition of Ayurveda, Yoga, Naturopathy, Unani, Siddha, Sowa-Rigpa and Homeopathy.
    • To foster interaction of stakeholders and market development of AYUSH at international level.
    • To exhibit the research and latest developments in AYUSH sector.
    • To harness the potential of this fast growing and globally emerging sector.

    About AYUSH

    • AYUSH is the acronym of the medical systems that are being practised in India such as Ayurveda, Yoga & Naturopathy, Unani, Siddha, and Homeopathy.
    • The Ministry of AYUSH was formed on 9 November 2014 to ensure the optimal development and propagation of AYUSH systems of health care.
    • Earlier it was known as the department of Indian System of Medicine and Homeopathy (ISM&H) which was created in March 1995 and was renamed as Department of AYUSH in November 2003.
    • The Ministry of AYUSH lays special emphasis on upgradation of AYUSH educational standards, quality control and standardization of drugs, improving the availability of medicinal plant material, research and development and awareness generation about the efficacy of the system domestically and internationally.
    • India has long history and culture running over 5000 years of using the traditional medicines for health care and developing them with modern scientific outlook.

  • Prime Minister Narendra Modi inaugurates All India Institute of Ayurveda

    PM Narendra Modi inaugurated the first All India Institute of Ayurveda on the occasion of 2nd Ayurveda Day, in New Delhi on Tuesday. Photo: PTI

    Prime Minister, Narendra Modi inaugurated the All India Institute of Ayurveda (AIIA) in New Delhi on October 17. Tuesday was the National Ayurveda Day. He stated while inaugurating the AIIA at SaritaVihar, New Delhi that the government wanted the poor to get access to India’s healthcare system and that we should respect all healthcare systems and expect for all to grow and flourish. The Prime Minister said that the government is working towards establishing an Ayurveda hospital in every district of the country. More than 65 AYUSH hospitals have already been developed in the last three years, he added. He  said the government has shown its commitment by talking about integrating Ayurveda and allopathic medicine in the National Health Policy. AIIA, built on the lines of AIIMS, has an NABH-accredited hospital and an academic block. The hospital will provide outpatient services and free medicines.It will have a total campus area of 10.015 acres and a budget of Rs157 crore. AIIA, under the AYUSH ministry, is aimed at bringing synergy between the traditional wisdom of Ayurveda and modern diagnostic tools and technology.

    AIIA will also house a panchakarma clinic, kriyakalpa, diabetic retinopathy clinic, ksharaevumanushastra karma and an infertility clinic. Besides, the institute also has pathology, biochemistry, microbiology and radiology laboratories and diagnosis facilities. The indoor patient department has provision for 200 beds. He also said that more investment is needed in this sector for better growth and development. He also appealed to the private sector to contribute towards the development of yoga and Ayurveda by contributing parts of their CSR funds. Modi said that farming of medicinal plants in the coastal areas will give the people living there new employment opportunities. Also, since the market for medicinal plants are becoming increasingly popular, this sector needs to be explored, he said. He also said the ministries of AYUSH and agriculture can guide farmers to sow medicinal plants in their fields. This will also help farmers boost their income in line with the government’s plan to double their income by 2022, when India attains 75 years of independence, he said.

    He also added that more research needs to be conducted on medicinal plants that provide instant pain relief without any side effects. The PM also suggested that Ayurvedic medicines should be packaged more attractively. He also demanded that certificates should be provided for all who undertake Ayurvedic education and that the existing education structure should be revisited.

    The Prime Minister also released the “Ayurvedic Standard Treatment Guidelines” developed by the AYUSH ministry. The Pharmacopoeia Commission of Indian Medicine and Homoeopathy is also working for the standardization of traditional Indian medicines.

    He said that people educated in Ayurveda must have full faith in this subject.

    By celebrating the National Ayurveda Day we are recapturing the our long forgotten Ayurvedic legacy, he said. Building up as an apex institute under the ministry of AYUSH, AIIA is expected to bring synergy between the traditional wisdom of Ayurveda and modern diagnostic tools and technology.In order to popularize Indian systems of medicine across the world, the AYUSH ministry has opened AYUSH information cells in 29 countries. The ministry has signed a memorandum of understanding (MoU) with the National Health Organization of the US for development of Ayurveda and yoga.

    He also said that Ayurveda and yoga can be effective for soldiers.

  • Wellness India 2017 expo: Mapping a positive path

    The three-day Wellness India 2017 expo which got off to a great start at Pragati Maidan, New Delhi  on August 29, was a great experience  for the exhibitors and the visitors. The expo, incorporating Health India expo, Biotech India expo and Organic India expo,  was  an excellent platform to know what’s new and next in natural remedies, alternative medicines, Ayurveda, nutrition, organic, herbal and natural personal care products, biotech and so much more! The event provided a unique opportunity for gaining invaluable industry knowledge, building new contacts and liasoning and networking with thousands of attendees including government representatives, industry pioneers, large corporates, leading technical universities and research institutes, health practitioners, SMEs and a new generation of innovators shaping the future of healthy and sustainable products

    The Wellness India 2017 expo was officially  inaugurated  by the Union Minister of State for Health and Family Welfare, Shri Faggan Singh Kulaste.

    Stating at the inaugural function that many of the Government of India schemes to provide affordable and quality healthcare in the country have been successful, Shri Kulaste said , “We have increased our health budget to about 1.4% of GDP. We would like to increase it to 2.5% by 2025. In FY 2017-18, we allocated Rs 47,352 crore, which is 27% more than what we allocated in 2016-17.”

    “We are committed to strengthen the healthcare system, and ensure availability of quality healthcare facilities in far flung areas. The government has opened six AIIMS, and we plan to open 12 more. Government hospitals will also provide the latest technological services.”

    While speaking about mainstreaming the AYUSH system, he said, “I am very happy that wellness as a topic is being addressed officially in this coveted expo. In my opinion, health is of prime importance and one should take positive steps towards maintaining good health.”

    Citing the example of Sikkim that became India’s first fully organic state, Dr Jitendra Singh, Minister of State for Development of North Eastern Region, said, “The booming Wellness industry will soon be the fastest growing job creator, and the government is willing to support all entrepreneurs, who invest in this industry in the North Eastern region.”

    Padmashree Vaidya Rajesh Kotecha, Special Secretary, Ministry of Ayush, and Ayurveda expert said, “Wellness is not limited to elite people who go to spas. The concept of wellness is a more inclusive construct.” He further specified that the National Health Policy 2017 is inclusive of everything, and that makes it unique.

    Ms Asiea Naqash, Minister of State for Housing and Urban Development, Health, Medical Education and Social Welfare, spoke about how people are dependent on high doses of antibiotics to treat diseases, while ignoring traditional medicine. “In Jammu and Kashmir, we have been creating awareness at the grassroots level about the advantages of Ayurvedic and Unani medicines, which was earlier a private enterprise, adding, “It’s great that the Government is now taking an interest in these ancient forms of healing.”

    The comprehensive industry gathering focussing on thought leadership, idea sharing, and industry vision received further endorsement from Shri Jagat Prakash Nadda, Minister of Health and Family Welfare. “Prevention and awareness about non-communicable diseases, which are largely linked with present lifestyle habits, will go a long way in ensuring that people become awareof healthy lifestyle choices.”

    Urging the masses to focus more on business and entrepreneurship, Shri Kalraj Mishra, Minister for Micro, Small and Medium Enterprises, said, “The MSME segment is playing key role in domestic manufacturing, and is leading the Make in India campaign,” while adding, “The expo’s focus on health, alternative medicines, natural lifestyles, yoga, biotech and organic is significant as it concerns all sections of society.”

    The exposition takes forward the Indian Government’s mission to promote traditional medicine that includes incorporating all aspects of alternative, herbal and natural medicines into the national healthcare system. “Prime Minister Narendra Modi’s efforts to get June 21 declared as the International Yoga Day by the United Nations in 2014 shows that India can emerge as a global soft power in propagating wellness through Indian culture and exporting our heritage,” stressed Shri Prem Behl, Chairman, Exhibitions India Group.

    Mr Cherian Thomas, National Director and CEO of World Vision India, a child-focused organisation that works across 191 districts in 25 states and impacting 26 lakh children, said, “ Malnutirtion is a complex issue and requires a multi-sect-oral  response and our agricultural related programmes  are working to address the underlying causes of malnutrition and one of which is food security. We have factored organic farming with an aim to provide sustained and safe food to our children.”

  • EPMA Summit and World Congress 2013

    The EPMA Summit was held in the EU Parliament on 19 September 2013. This was followed by the EPMA World Congress, which took place at the Representation of the State of North Rhine-Westphalia (Germany) to the European Union from 19 to 21 September 2013. The congress brought together all of the PPPM professionals and decision makers such as the representatives of the EU Parliament and EU Commission.

    The European Association for Predictive, Preventive and Personalized Medicine (EPMA), is active in more than 40 countries in Europe and worldwide. A letter of support from the Organization of United Nations (UNO) placed emphasis on advances in medical research, training and care as the “key to realizing the Millennium Development Goals and to advancing public health”.

    Furthermore, the UNO values EPMA efforts in contributing to developments in the medical field towards common goals of improving the healthcare and does not doubt that EPMA serves as a strong platform for medical innovation in support of the shared objectives. The Vice-Secretary General of UNO welcomes”in particular, the focus on collaboration with international organizations, which can serve to link the work of the EPMA with the efforts of the international community for global public health”.

    The guiding concept of EPMA is ‘PPPM’, the Paradigm change from late and delayed interventional to Predictive, Preventive and Personalized medicine. EPMA projects it as a leading global challenge in the 21st century. And the organization aims at facilitating effective communication among professionals – medical doctors, biotechnologists, computer scientists, healthcare providers, policy-makers, educators, and so on.

  • Fifth World Ayurveda Congress in Bhopal

    The fifth edition of the World Ayurveda Congress (WAC) is scheduled to be held at Lal Parade Ground, Bhopal from December 27 to 30, 2012. The summit organised jointly by Vijnana Bharati and government of Madhya Pradesh. The WAC seeks to advance, among others, the following goals:

    To facilitate acceptance and recognition of Ayurveda as a complete healthcare system adoptable in all countries across the globe. To create appropriate platform for scientific basing of Ayurveda along with suitable infrastructure to popularise the outcomes. To create interest groups across 30 countries including those in the European Union, South-East Asian nations, the United Arab Emirates and North America. To formulate international peer view panels in basic and medical sciences for credible guidance and validation of research. To initiate the creation of a network of medicinal institutions, laboratories and universities across the world aiding joint research and creating a database of management efficacy of Ayurveda.