The market for ayurvedic supplements is set to grow at a healthy rate owing to the increasing popularity of plant-based and organic supplements. Currently valued at US$ 1,831.8 million, the market is expected to reach a valuation of US$ 4,708.2 million by 2034 at a CAGR of 9.9%, as per a report by Future Market Insights, Inc.
The shift from chemical-treated beauty products to Ayurveda-inspired beauty products has become a trend worldwide. The surge in health concerns and consumer aversion to the harmful effects of conventional medication are the main reasons for it. Younger customers are interested in well-being on more than just a surface level, hence the preference for Ayurveda supplements.
Economic growth and rising disposable incomes have allowed people to loosen their purse strings for Ayurvedic healthcare products. Also, the distribution of products by various networks has improved, making them easily accessible in multiple regions. The demand is further boosted by rising awareness towards a healthier lifestyle and chemical-free goods.
Japan is predicted to be one of the leading countries in the market. For the 2024 to 2034 period, Japan’s CAGR is 9.1%. India and China are the other Asian countries marked with potential for the market. For the forecast period, the CAGR for China and India is projected to be 8.8% and 8.1%.
Amongst the supplements, the demand is most for capsules and tablets with a projected market share of 35.9% in 2024.
