Category: Industry

  • Keralam Wants the World to See More Than Its Postcard

    Keralam has long known how to sell its postcard — the languid backwaters, green hills, beaches and coconut-lined villages. But Chief Minister V D Satheesan was keen to impart something more: the Keralam that lies beyond the postcard, on September 14 in Thiruvananthapuram.

    At Cliff House, Satheesan met 35 content creators and social media influencers from 19 BRICS member and partner countries, turning an interaction with digital storytellers into an unusual exercise in public diplomacy.

    The message was clear. Keralam, he told his international guests, should not be viewed merely as a tourist destination but as a state with a sizeable coastline, expanding ports and aviation infrastructure, a highly skilled workforce and a growing technology ecosystem.

    Satheesan underlined Keralam’s familiar social-development credentials, pointing to its achievements in literacy and its efforts towards digital literacy, while positioning Ayurveda and holistic wellness as potential areas of global appeal.

    The emphasis on doctors, engineers and IT professionals was particularly revealing. Kerala’s pitch was not simply come and see us, but also come and understand us and experience the place.

    According to authorities, the visitors were taken through different facets of Kerala during their three-day visit. At the Kerala Arts & Crafts Village in Kovalam, they encountered traditional crafts, cuisine and cultural practices.

    The meeting carried two messages — one aimed at tourists and another at investors and global audiences.

    For Keralam, the bet is on authenticity, which could help enrich the state’s international narrative.

    The world’s cameras are already pointed at Keralam.

  • AIIA Launches ‘AyurVarta’ Digital Series Ahead of Ayurveda Day

    The All India Institute of Ayurveda (AIIA) has launched a new digital dialogue series, ‘AyurVarta’, to promote wider public engagement with Ayurveda through discussions on its traditional knowledge, scientific foundations and contemporary relevance.

    The initiative, launched in New Delhi on September 1, ahead of Ayurveda Day on September 23, will feature conversations with Ayurveda experts, physicians, academicians, scientists, researchers and policy specialists from India and abroad. The series will cover topics ranging from research and education to public health, innovation, and Ayurveda’s expanding role in global healthcare.

    The inaugural episode brought together Professor (Vaidya) P. K. Prajapati, Director of AIIA, and Professor (Dr.) Mahesh Vyas, Dean, Ph.D., AIIA, for a discussion on the theme, “Why is Ayurveda Day celebrated on 23 September?”

    A key focus of the discussion was the decision to move the annual observance of Ayurveda Day from Dhanvantari Jayanti, traditionally associated with Dhanteras, to a fixed date of September 23.

    According to the AIIA, a fixed date is expected to provide greater consistency to the annual observance and strengthen Ayurveda Day’s national and international identity. Prof. Prajapati said the move was part of broader efforts to strengthen Ayurveda as a healthcare and knowledge system with growing relevance globally.

    Prof. Vyas highlighted another dimension of the date, noting that September 23 falls around the Autumnal Equinox, when day and night are approximately equal in duration. He linked this natural equilibrium with Ayurveda’s emphasis on balance, harmony and equilibrium as important principles of health and well-being.

    AIIA said ‘AyurVarta’ will continue as an ongoing digital platform for informed conversations on Ayurveda. Upcoming episodes are expected to examine its scientific foundations, contemporary research, education, public health, technology and innovation, medicinal plants, preventive healthcare and integration with modern medical sciences.

    The series will also explore evidence generation, international opportunities and Ayurveda’s potential contribution to global health.

    Episodes will be distributed through AIIA’s official digital and social media platforms, including YouTube, Facebook, X and Instagram, making the discussions accessible to students, healthcare professionals, researchers, academicians and the general public.

  • Kerala’s Medical Manuscripts Enter the Digital Age

    Hundreds of rare medical manuscripts preserved for generations at the Sevadhi Museum and Indological Research Institute (SEMIRI), Kumaranalloor, Kottayam, Kerala, are set to enter the digital domain under a new collaboration aimed at protecting Kerala’s traditional medical heritage from the risks of age and physical deterioration.

    The National Institute of Indian Medical Heritage (NIIMH), Hyderabad, under the Central Council for Research in Ayurvedic Sciences (CCRAS), Ministry of Ayush, has signed an MoU with SEMIRI for the systematic digitisation and cataloguing of its medical manuscript collection on August 14.

    The initiative is significant for Kerala’s history of Ayurveda and scholarship. SEMIRI, managed by the Kumaranalloor Ooranma Devaswom, holds more than 30,000 manuscripts, including temple records. Among them are rare texts dealing with Ayurveda and allied traditions, offering primary material on therapeutic practices, materia medica, diagnosis and the evolution of medical thought.

    The project goes beyond simply photographing old manuscripts. CCRAS-NIIMH will prepare a detailed descriptive catalogue recording, wherever available, information such as title, author, subject, script, language, material, dimensions, folio details, condition and provenance. The records will follow the format of the Ayush Manuscripts Advanced Repository.

    For researchers, that catalogue could prove as important as the digital images themselves. It will make scattered and often difficult-to-identify sources easier to locate, compare, and study, opening the way for research in Ayurveda, manuscriptology, the history of medicine, and Indian Knowledge Systems.

    The digitisation will also reduce repeated handling of fragile originals. High-quality digital surrogates can preserve the intellectual content of manuscripts while allowing researchers to consult them without placing additional physical stress on ageing material.

    The project comes against the backdrop of the Gyan Bharatam Mission and wider government efforts to document and digitise India’s manuscript heritage. Medical manuscripts occupy a distinctive place in that effort because they preserve not only texts, but records of how medical knowledge was transmitted, interpreted and practised across generations.

    Prof. Vaidya Rabinarayan Acharya, Director General of CCRAS, described the preservation of medical manuscripts as more than an archival exercise, stressing their importance for safeguarding India’s intellectual heritage and enabling evidence-based research.

    SEMIRI president Dr. C.S. Unni highlighted the collaboration as an opportunity to bring the manuscript heritage of Kumaranalloor and the wider Kottayam region into greater scholarly visibility. Dr. Goli Penchala Prasad, Head of CCRAS-NIIMH, highlighted the ongoing challenges in manuscriptology and the need for systematic approaches to documenting Ayurveda’s textual heritage.

    The work has already moved from agreement to implementation. A specialist CCRAS-NIIMH team, working under the institute’s Collection, Digitization and Cataloguing of AYUSH Manuscripts and Rare Books project, has begun on-site digitisation.

    The eventual resource could serve as more than a digital archive. Properly catalogued and made accessible, these manuscripts may provide the raw material for critical editions, textual comparisons and new studies of Kerala’s medical traditions.

    For Kerala, the significance lies in rescuing a largely inaccessible body of knowledge from remaining confined to fragile physical collections. For scholars, it offers the prospect of discovering primary sources that have survived largely outside the mainstream of modern academic research.

    The MoU thus represents a shift in how Kerala’s medical past is preserved: not simply by keeping manuscripts safe on shelves, but by documenting them systematically and creating a durable digital record through which future scholarship can engage with them.

    Reference: PIB

  • More Donors, More Lives: India’s Organ Donation Gap Calls for Urgent Public Action

    India’s growing transplant needs have brought the country’s persistent shortage of donated organs into sharp focus, with healthcare experts calling for greater public awareness and participation in organ donation.

    Speaking at an event held on the eve of World Organ Donation Day, which falls on August 13, in New Delhi, experts from Fortis Escorts, Okhla, and the National Organ and Tissue Transplant Organisation (NOTTO) stressed that increasing the availability of organs from deceased donors remains a challenge in India’s transplant ecosystem.

    NOTTO Director Dr Anil Kumar said a single deceased donor could save up to eight lives through organ donation, while tissue donation could improve the quality of life of many more. He underlined the need to dispel misconceptions surrounding brain death and encourage more people to pledge their organs.

    The scale of the shortage is stark. India’s organ donation rate remains below one donor per million population, while nearly 90,000 patients were on the national transplant waiting list as of March 2026. Between 2020 and 2024, as many as 2,805 patients died while waiting for an organ transplant, according to the information shared at the event.

    Despite an increase in the number of transplants, deceased-donor organs account for only about 18 per cent of transplants in the country. Experts said this highlights the urgent need to expand the pool of deceased donors and ensure that potentially life-saving organs do not go unused.

    Dr Z S Meharwal, Chairman and Head of Adult Cardiac Surgery at Fortis Escorts Okhla, said greater awareness and participation could help reduce the number of patients who remain on waiting lists simply because a suitable organ is unavailable.

    India is progressing in transplant medicine and logistics such as the use of green corridors to transport organs rapidly between hospitals. However, experts noted that sophisticated medical infrastructure could only go so far if the supply of donated organs remains inadequate.

    The challenge, therefore, is not merely technological but also social. Addressing myths about organ donation, improving awareness about brain death and encouraging families to discuss donation could play a crucial role in closing the gap between patients waiting for transplants and organs available for transplantation.

    For thousands of patients battling serious organ failure, the difference between waiting and receiving a transplant can be the difference between life and death. Experts said greater participation in organ donation is essential if India is to turn advances in transplant medicine into more lives saved.

    Reference: PTI; ET Healthworld

  • India Alert: Zero Ebola Cases Reported; Health Ministry Ramps Up Border Screening

    Amid rising global concerns about Ebola, Union Health Minister JP Nadda said on May 25 that no case of Bundibugyo Ebola disease has been reported in the nation so far. Even then, the government is taking no chances. Following a high-level review meeting with senior officials from the Union Health Ministry, the National Centre for Disease Control (NCDC), and the Indian Council of Medical Research (ICMR), Nadda directed all preventive and surveillance mechanisms to remain on high alert.

    Precautionary Steps

    The Indian government has intensified its precautionary protocols following declarations from international health bodies. The World Health Organization (WHO) recently designated the outbreak a Public Health Emergency of International Concern (PHEIC), while the Africa Centres for Disease Control and Prevention categorized it as a Public Health Emergency of Continental Security (PHECS).

    In response, India is deploying a multi-layered defence strategy:

    • Airport & Border Screening: Enhanced screening and surveillance measures are now live across international airports, seaports, and land border crossings to catch any potential entry immediately.

    • Mandatory In-Flight Protocols: The aviation watchdog, DGCA, has instructed airlines to issue in-flight announcements and mandate self-declaration forms for passengers coming from or transiting through affected countries.

    • State-Level Readiness: Standard Operating Procedures (SOPs) regarding strict screening, quarantine protocols, clinical management, and specialised laboratory testing have been actively distributed to all States and Union Territories.

    • Amid rising global concerns about Ebola, Union Health Minister JP Nadda said on May 25 that no case of Bundibugyo Ebola disease has been reported in the nation so far. Even then, the government is taking no chances. Following a high-level review meeting with senior officials from the Union Health Ministry, the National Centre for Disease Control (NCDC), and the Indian Council of Medical Research (ICMR), Nadda directed all preventive and surveillance mechanisms to remain on high alert. The Union Health Secretary chaired a joint review meeting across multiple ministries to ensure a seamless, rapid response in the event of a suspected case.

    While there is absolutely no reason for panic within the country, health authorities are maintaining a strict “constant state of readiness” to ensure early detection and swift containment.

  • India Steps Up Ebola Checks at Airports, Issues Travel Advisory

    India has strengthened health screening and surveillance measures at airports after concerns over the spread of Ebola in some African countries. The government has issued a health advisory for travellers arriving from affected regions.

    According to health officials, passengers coming from or travelling through countries such as the Democratic Republic of the Congo, Uganda, and South Sudan will face increased monitoring at airports and other entry points.

    Officials confirmed that no Ebola cases have been reported in the country so far. Health experts has informed the public that Ebola spreads through direct contact with infected blood or body fluids and not through the air.

    Travellers have been advised to immediately report symptoms such as fever, vomiting, diarrhoea, headache, weakness, sore throat, muscle pain, or unexplained bleeding to airport health authorities. People who have been in contact with suspected or confirmed Ebola patients must inform officials on arrival too.

    The government has stated anyone developing symptoms within 21 days after reaching India should seek medical help immediately and share their recent travel history with doctors.

    As a precaution, India has strengthened screening, isolation facilities, laboratory testing, and emergency response systems at airports, seaports, and land borders. 

    Authorities said the steps are preventive measures aimed at keeping travellers safe and preventing any possible spread of the disease in India.

  • Government strengthens support for desert medicinal plant cultivation

    The government is all set to promote desert medicinal plants such as aloe vera (Aloe barbadensis Miller), Guggul (Commiphora wightii  and others in a big way. 

    National Medicinal Plants Board (NMPB), Ministry of Ayush aims to support farmers through its Regional-cum-Facilitation Centres (RCFCs) in different geographical regions across the country by providing Quality Planting Material (QPM) and training programs on GAP & value addition of these medicinal plants. 

    Further, NMPB under its ‘Central Sector Scheme on Conservation, Development and Sustainable Management of Medicinal Plants’ have provided project-based support to State Forest Departments in desert, arid and semi-arid states like Gujarat, Haryana, Punjab, Madhya Pradesh and Rajasthan for in-situ conservation of medicinal plants in their natural habitats by way of establishing Medicinal Plants Conservation and Development Areas (MPCDAs), Resource Augmentation/ Plantation of medicinal plants species in forest areas through in-situ resource augmentation. 

    The financial assistance to State Forest Department in this regard is provided as per the cost norms of the Scheme guidelines provisions.

    National Medicinal Plants Board (NMPB), Ministry of Ayush, Government of India is implementing Central Sector Scheme on ‘Conservation, Development and Sustainable Management of Medicinal Plants’ throughout the country to promote the cultivation of medicinal plants wherein following activities are supported:

    1) Information Education & Communication (IEC) activities like Training / Workshops / Seminars/ Conferences etc.

    2) Forward and backward linkage in supply chain of medicinal plants (Integrated Component).

    3) In-situ conservation / Ex-situ conservation.

    4) Livelihood linkages with Joint Forest Management Committees (JFMCs) / Panchayats / Van Panchayats / Biodiversity Management Committees (BMCs) / Self Help Groups (SHGs).

    5) Research & Development.

    6) Promotion, marketing and trade of medicinal plants produce.

    In addition, NMPB has launched ‘e-CHARAK’ mobile application as well as web portal for promotion and marketing of medicinal plants/herbs. It is a platform to enable information exchange between various stakeholders mainly farmers involved in the medicinal plants sector across the country. The ‘e-CHARAK’ application supports different local languages and it also provides fortnightly market price of 100 MPs from 25 herbal markets across India. Currently, e-Charak mobile has Registered users-11,119; Total visitors-30565540; Posted items-7,588; Buyer Sellers Interactions-7114690.

    The cultivation activities are not supported under the Central Sector Scheme. However, NMPB, Ministry of Ayush has supported projects under Forward and Backward Linkage in Supply Chain of Medicinal Plants (Integrated Component) of existing Central Sector Scheme from the F.Y. 2023-24, wherein project based support is provided for Infrastructure for Quality Planting Material to raise the planting material of medicinal plants for cultivation, Information Education Communication (IEC) activities to aware the farmers, Infrastructure for Post-Harvest Management and Marketing to increase the marketability of the medicinal plants, adding value to the produce, increasing profitability and reducing losses, Quality Testing and Certification of raw material.

  • Call for Expression of Interest for Startups under CCRAS–CARI, Bengaluru

    A national call for Expression of Interest
    (EoI) for startups under the Ayurvedic Sciences Incubation Centre (ASIC) at its
    Central Ayurveda Research Institute (CARI), Bengaluru, has been announced by Central
    Council for Research in Ayurvedic Sciences (CCRAS), Ministry of Ayush. Established
    under the Ministry’s flagship scheme —Startup Incubation through Ayush
    Institutions— ASIC aims to nurture cutting-edge entrepreneurial ventures in
    Ayurveda through structured mentorship, funding support, and regulatory
    facilitation.

    SIC is envisioned as a catalyst for
    innovation-driven growth in the Ayush sector, offering a vibrant ecosystem that
    connects entrepreneurs with researchers, investors, industry leaders, and
    policymakers. The initiative seeks to promote research-based product
    development, commercialisation of novel Ayurvedic solutions, and
    industry–academia collaboration to position India as a global leader in
    evidence-based traditional medicine.

    How to Apply: Interested applicants can
    complete the incubation application through a simple three-step process. First,
    register on the portal using basic details and an official email ID for faster
    verification. Next, log in to the dashboard, verify your email, and complete
    your profile by providing details about your team, product idea, and stage of
    development. Finally, fill in the incubation application form with information
    on the problem statement, proposed solution, and required documents. Applicants
    may save and submit a draft before final submission.

    The last date for submission of
    applications is 25 March 2026, and those interested can apply
    online at: https://ASIC.ccras.org.in

    Union Minister of State (Independent
    Charge), Ministry of Ayush Prataprao
    Jadhav said, “The Ayurvedic Sciences Incubation Centre at CARI,
    Bengaluru, will empower young innovators to translate classical knowledge into
    contemporary healthcare solutions, strengthening India’s emergence as a global
    hub for integrative healthcare.”

     “ASIC reflects the focus of the Government of
    India on building a robust startup ecosystem within the Ayush sector. By
    providing scientific mentorship, financial guidance, and regulatory support, we
    aim to accelerate the development of high-quality, research-backed Ayurveda
    products and services that meet global standards,” said Vaidya Rajesh Kotecha, Secretary, Ministry of
    Ayush,

  • Raising Awareness on MSME Opportunities for Ayurveda-based Startups

    The need for a strong policy-supported ecosystem to promote startups and Micro, Small and Medium Enterprises (MSMEs), particularly in traditional medicine and wellness sectors, was highlighted by MSME Joint Director Dr. R. K. Bharti in his keynote address. He was speaking at the Awareness Programme on MSME Opportunities for Ayurveda-based Startups on its New Delhi campus.

    The programme was organised by All India Institute of Ayurveda (AIIA), through its startup incubation centre, Incubation Centre for Ayurveda Innovation and Entrepreneurship (AIIA–iCAINE) in collaboration with the MSME–Development and Facilitation Office, Government of India  to mark the National Startup Day 2026 on January 16.

    Policymakers, academic leaders, startup enablers, and aspiring entrepreneurs deliberated on strengthening the MSME and startup ecosystem, with focus on Ayurveda and integrative health innovations.

    The sessions highlighted government support schemes, institutional mechanisms for innovation, intellectual property protection, certification and standardisation requirements, and financial mechanisms essential for early-stage startups.

    Prof. Manjusha Rajagopala shared the academic and institutional perspective on fostering innovation and entrepreneurship within Ayurveda institutions.

    The event reaffirmed AIIA–iCAINE’s commitment to nurturing a robust, innovation-driven startup ecosystem rooted in Ayurveda, aligned with national priorities for entrepreneurship, MSME growth, and sustainable healthcare solutions. Recognised as a Host Institute by the Ministry of MSME, Government of India, AIIA–iCAINE continues to empower innovators by providing a structured platform to transform ideas into impactful enterprises.

  • Ayush exports rise 6.11 pc to $689 million in 2024-25: Govt

    The Ayush Export Promotion Council
    (AYUSHEXCIL) has registered a growth of 6.11 per cent, increasing from USD
    649.2 million in 2023–24 to USD 688.89 million in 2024–25. This was announced
    during its fourth anniversary celebration in New Delhi on January 4. The growth
    reflects enhanced global outreach and rising international demand for India’s
    traditional medicine and herbal products.

    India’s traditional systems of medicine
    (AYUSH) have received formal recognition in bilateral trade agreements,
    including the India-Oman Comprehensive Economic Partnership Agreement (CEPA)
    and the India–New Zealand Free Trade Agreement (FTA). These agreements include
    dedicated annexes on health-related services and traditional medicine,
    strengthening market access for AYUSH products and services.

    A major milestone was achieved when
    AYUSHEXCIL was entrusted with anchoring the Ayush Quality Mark programme of the
    Ministry of Ayush. The programme was launched by the Hon’ble Prime Minister
    during the 2nd WHO Summit on Traditional Medicine (17–19 December 2025),
    reinforcing India’s commitment to quality assurance and global credibility of
    AYUSH products.

    As AYUSHEXCIL enters its fifth year, it
    aims to further deepen international cooperation, leverage opportunities under
    Free Trade Agreements, promote robust quality and certification frameworks, and
    enhance the global acceptance of India’s traditional systems of medicine.

    The anniversary highlights India’s growing
    leadership in the global AYUSH and
    wellness economy, aligned with the national vision of Atmanirbhar Bharat and Make in India.

    AYUSHEXCIL was registered as a Section 8 company with the Registrar
    of Companies, New Delhi, on 4 January
    2022, and was formally launched by Prime Minister Narendra Modi at the Global AYUSH Investment and Innovation Summit in Gandhinagar,
    Gujarat, on 20 April 2022. The
    Council was subsequently notified by the Directorate General of Foreign Trade (DGFT) on 31 July 2023 as the nodal Export Promotion Council for the AYUSH
    sector.

    The Council functions in consultation with
    the Ministry of Ayush, with
    support from the Ministry of Commerce
    & Industry, and oversees exports of products and services related to
    Ayurveda, Yoga & Naturopathy,
    Unani, Siddha, Sowa-Rigpa, Homeopathy, and other Indian traditional
    healthcare systems.