KTM 2020: Exploring new markets for tourism

Tourism Minister Kadakampally Surendran said on a press meet held on October 17, 2019 that the 11th edition of the Kerala Travel art (KTM) will be held at Kochi in September next year.

The new KTM 2020 will aim at exploring new markets for Champions Boat League (CBL), adventure tourism and MICE (Meetings, Incentives, Conventions and Exhibitions) along with finding excellent global buyers.

“KTM 2020 will be a four-day event starting on September 24, with two days packed with sessions involving international buyers, MICE operators and corporate houses. The remaining two days will be for those involved in domestic tourism,” the Tourism Minister said. The afternoon session on the final day will be open to the general public.

The venue will be Sagara and Samudrika convention centres of Cochin Port Trust in Willingdon Island.

KTM 2020 will accord importance to the Kerala Tourism’s pioneering CBL modelled on IPL cricket.  Adventure tourism will be another priority area of KTM 2020. Kerala aims to boost its new products in activities such as trekking, mountaineering, river rafting, paragliding and off-roading. A third segment to be promoted will be MICE tourism. Kerala is becoming a major destination for international conclaves, which aid MICE. Recently, the India Conventions Promotion Bureau opened a Kerala chapter.

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