Thiruvananthapuram: A tourism promotion video released by Kerala Tourism that depicts symbolically the unity shown by the people of the state during two continuous years of very heavy rains and flooding has gone viral on social media. The video shows a group of kids saving their ‘pookkalam’ (flower carpet) from a sudden gush of strong wind. The video is available on the website of Kerala Tourism as well as Facebook, Instagram and other social media. Produced by Invis Multimedia for Kerala Tourism, it is being widely shared by Keralites and people from the state living abroad. The Kerala Tourism Department hopes that the video would become a big hit.
Even though Kerala is a top tourism destination in India, the unexpected floods witnessed by the state last year have slowed down activities. Even then, Kerala’s tourism sector bounced back swiftly. The new video of the Department is a celebration of the spirit of togetherness that made the comeback smooth.