Thiruvananthapuram: In a mission to make the state one of the most sought-after global destinations, Kerala Tourism is on a drive to build its brand, said Tourism Minister Kadakampally Surendran.
He made this statement after distributing prizes to winners of the second Clint Memorial International Children’s Online Painting Competition. According to him, even though Kerala has firmly positioned itself on the world tourism map but there were still potential markets to be tapped.
“One of the biggest challenges Kerala is facing in tourism sector is that it has to compete globally. We mostly try to attract visitors who would have gone to Sri Lanka, the Maldives, Malaysia or Indonesia for various tourism activities,” he said.
“Historically, many foreign tourists tend to go back after visiting the Golden Triangle comprising Agra, Jaipur and Delhi,” he said.
There were also visitors who look for destinations like Goa or choose to make trips to the Himalayan region. This showed that despite its inherent strength like nature, culture and cuisine, Kerala was able to lure tourists only by projecting the land as a premium brand, Surendran added.